Lead Digital UX Content Specialist

The Delta Technology Hub at Delta Air Lines is dedicated to contributing to the company's mission of connecting people and cultures globally through innovation and technology. As a part of the transformation agenda, the Hub plays a crucial role in delivering high-value, niche, and innovative solutions that enhance customer experiences. As a member of this dynamic team, you will be responsible for various key areas: Strategic Content Design & Implementation: - Provide guidance on visual systems for promotional pages and microsites in alignment with Delta's brand standards. - Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. Content Experimentation & Optimization: - Collaborate with marketers to test copy variations and persuasive language combinations for performance improvement. - Drive experimentation and optimization strategies for core landing pages to meet retailing needs. Design System Advocacy: - Influence the development of new design system components to enhance customer journeys. - Ensure scalability and alignment of content strategies with future UX system evolution. Microsite Ownership: - Lead the end-to-end design and build of microsites, ensuring strategic alignment and high-quality execution. Governance & Alignment: - Align content strategies with Delta's UX content governance frameworks and systems. - Ensure content compliance with accessibility standards and supports seamless contextual flows such as flight deals and travel inspiration. To succeed in this role, you should possess: - A bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. - 3-6 years of experience in content strategy, UX writing, or digital content creation. - Experience in working on cross-functional teams and user-centered design principles. - Proficiency in tools such as Figma, Content DAMs, Adobe Experience Manager (AEM), and familiarity with tag management systems. - Strong communication skills, ability to provide feedback, and translate complex ideas into user-friendly content. - Comfortable working in agile environments and managing multiple projects. - Understanding of web development technologies like HTML, CSS, and JavaScript, as well as web and mobile design guidelines and accessibility standards. Preferred qualifications that will give you a competitive edge include strong cross-functional collaboration skills, previous retail, airline, or e-commerce design experience, knowledge of Adobe MarTech tools, and proficiency in HTML, CSS, and JavaScript. Join our team at Delta Air Lines and be a part of shaping memorable customer experiences through innovative digital content strategies.,