Lead Digital UX Content Specialist Delta Air Lines

4.0 - 8.0 years

0 Lacs

karnataka

On-site

The Delta Technology Hub at Delta Air Lines is dedicated to contributing to the company's mission of connecting people and cultures globally through innovation and technology. As a part of the transformation agenda, the Hub plays a crucial role in delivering high-value, niche, and innovative solutions that enhance customer experiences. As a member of this dynamic team, you will be responsible for various key areas: Strategic Content Design & Implementation: - Provide guidance on visual systems for promotional pages and microsites in alignment with Delta's brand standards. - Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. Content Experimentation & Optimization: - Collaborate with marketers to test copy variations and persuasive language combinations for performance improvement. - Drive experimentation and optimization strategies for core landing pages to meet retailing needs. Design System Advocacy: - Influence the development of new design system components to enhance customer journeys. - Ensure scalability and alignment of content strategies with future UX system evolution. Microsite Ownership: - Lead the end-to-end design and build of microsites, ensuring strategic alignment and high-quality execution. Governance & Alignment: - Align content strategies with Delta's UX content governance frameworks and systems. - Ensure content compliance with accessibility standards and supports seamless contextual flows such as flight deals and travel inspiration. To succeed in this role, you should possess: - A bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. - 3-6 years of experience in content strategy, UX writing, or digital content creation. - Experience in working on cross-functional teams and user-centered design principles. - Proficiency in tools such as Figma, Content DAMs, Adobe Experience Manager (AEM), and familiarity with tag management systems. - Strong communication skills, ability to provide feedback, and translate complex ideas into user-friendly content. - Comfortable working in agile environments and managing multiple projects. - Understanding of web development technologies like HTML, CSS, and JavaScript, as well as web and mobile design guidelines and accessibility standards. Preferred qualifications that will give you a competitive edge include strong cross-functional collaboration skills, previous retail, airline, or e-commerce design experience, knowledge of Adobe MarTech tools, and proficiency in HTML, CSS, and JavaScript. Join our team at Delta Air Lines and be a part of shaping memorable customer experiences through innovative digital content strategies.,

Posted 1 week ago

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