Lead Contnet Writer

AstroVed is seeking a Lead Content Writer with 6+ years of content experience, including 3+ years in a Senior Content Writer role, and practical expertise in using AI tools for content creation and optimization.

The organization actively uses AI to reduce manual effort, improve speed, and ensure consistency across content production. In this role, the Lead Content Writer is expected to proactively identify how AI can support writing workflows, content reuse, planning efficiency, and scale, while retaining full human judgment over tone, accuracy, and brand integrity.

This is a hands-on role. The Lead Content Writer personally creates high-impact content and also reviews, edits, and elevates content produced by other writers. AI tools may be used for drafting, outlining, research support, and repurposing; however, final accountability for clarity, messaging, and correctness rests with the Lead.

Content spans long-form editorial, campaign copy, program messaging, email marketing, social scripts, and AI-assisted workflows. Content is written primarily for Western audiences and must demonstrate strong Western English, clarity of thought, and a consistent brand voice.

In addition to writing, the Lead Content Writer leads a joint content function across both organizations by setting editorial standards, defining AI-supported workflows, and ensuring content plans align with campaign timelines, product launches, and business priorities.

Key Responsibilities

Writing & Content Creation

• Write high-quality content including:
  
• Sales pages and opt-in pages
  
• Email campaigns and nurture sequences
  
• Program descriptions and positioning copy
  
• Long-form editorial and educational content
  
• Social media scripts and short-form copy
  
• Translate complex spiritual, astrological, and metaphysical concepts into clear, structured language for Western audiences
  
• Ensure accuracy, clarity, and alignment with brand voice
  

Content Planning & Launch Support

• Plan and sequence content aligned with product launches, program timelines, and campaign objectives
  
• Collaborate with Marketing and Program teams to understand launch goals, target audiences, key messages, and offers
  
• Support the full launch lifecycle, including pre-launch education, launch-period conversion, and post-launch nurture
  
• Adapt content plans based on priorities and timelines
  

Editorial Leadership

• Review, edit, and significantly improve content written by other writers
  
• Ensure consistency in tone, terminology, and messaging across both organizations
  
• Maintain high editorial standards for accuracy, clarity, and brand alignment
  
• Act as the final editorial authority for written content
  
• Reduce revision cycles through strong first drafts and clear editorial direction
  

AI-Enabled Workflow Development

• Use AI tools for drafting, outlining, research support, and content repurposing
  
• Identify opportunities where AI can reduce manual work and improve efficiency
  
• Define best practices for AI-assisted writing and editing workflows
  
• Ensure all AI-assisted content is reviewed and approved by a human editor
  

Team Coordination & Collaboration

• Lead and coordinate a joint content team across both organizations
  
• Provide clear briefs, timelines, and actionable feedback to writers
  
• Collaborate closely with Marketing, Programs, Social Media, and Leadership teams
  
• Ensure content delivery aligns with launch schedules and business priorities
  

Required Skills & Qualifications

• Excellent written Western English (near-native or native level)
  
• Proven experience as a senior content writer, editor, or content lead
  
• Strong understanding of content planning for launches and campaigns
  
• Ability to write both long-form and short-form marketing and educational content
  
• Demonstrated experience editing and guiding writers
  
• Practical experience using AI writing tools to improve speed and consistency
  
• Ability to manage multiple content streams and deadlines
  

Experience Requirements

• 6+ years of professional content writing experience
  
• 3+ years in a senior or lead content role
  
• Proven ownership of content for product launches, campaigns, or programs
  
• Hands-on experience leading editorial quality across teams
  
• Familiarity with AI-assisted content workflows
  

Preferred Experience

• Experience in spirituality, wellness, astrology, education, or personal development
  
• Familiarity with digital marketing funnels, email campaigns, and landing pages
  
• Experience working with remote or distributed teams
  
• Interest in improving content systems and workflows using AI
  

Success Indicators

• Content delivered on time and aligned with launch schedules
  
• Clear, consistent messaging across campaigns and programs
  
• Improved efficiency through AI-supported workflows
  
• Reduced revisions and faster approvals
  
• Strong collaboration with marketing and program teams
  

We prefer candidates who can join immediately or are available on a short notice period.