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Lead - Content

Lead - Content

Freshworks

6 - 9 years

25 - 30 Lacs

Chennai

Posted:1 day ago| Platform:

Apply

Skills Required

Content strategy Content management B2B event promotion Email marketing Management systems Field marketing Project management Content development Product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We re looking for a strategic and versatile Content Strategist to join our high-performing Demand Generation team. If you re a B2B writer who thrives in fast-paced, campaign-driven environments and can craft content that drives conversions across channels this role is for you. You ll play a key role in translating campaign ideas into impactful assets that align with buyer journeys and demand generation goals.

Roles & Responsibilities

Campaign Content Development

Create high-performing content to support demand generation campaigns including:
- Whitepapers
- Blogs
- Emails
- Landing pages
- Infographics
Convert campaign themes into benefit-driven, compelling messaging suited to different funnel stages.

Email Marketing

Write attention-grabbing subject lines, crisp body copy, and compelling CTAs.
Align email content with campaign goals like lead generation, product education, and event promotion.
Collaborate with campaign managers to fine-tune messaging and performance.

Short-form Copywriting

Develop concise, persuasive copy for paid channels including:
- LinkedIn ads
- Google Search and Display ads
Adapt messaging to various personas, industries, and buying stages.

Video Content & Scripting

Write scripts for video formats such as:
- Explainers
- Promos
- Customer stories
- Webinars
Work with creative teams to ensure message clarity, flow, and visual impact.

Visual Content Collaboration

Partner with design teams to produce infographics and visual storytelling content.
Help distill complex product capabilities into simple, visually engaging formats.

Cross-functional Collaboration

Work closely with stakeholders across product marketing, field marketing, campaign managers, and design.
Ensure all content aligns with brand voice and messaging.
Translate technical information into clear, engaging language for prospects.

Qualifications

6-9 years of experience in B2B content marketing, preferably within SaaS, IT, or tech.
Strong portfolio showcasing:
- Short-form ad copy
- Long-form assets
- Video scripts
- Email campaigns
Proven ability to write with clarity, brevity, and persuasion across formats and channels.
Strong interpersonal and communication skills.
Experience working with:
- Google Docs
- Project management tools (e.g., Hive, Airtable)
- Content Management Systems (e.g., Contentful)

SkillsContent Creation & Copywriting

Long-form content development (whitepapers, blogs)
Short-form content (ad copy, email campaigns)
Video scriptwriting (explainers, promos, customer stories)
Writing for different funnel stages (TOFU, MOFU, BOFU)
Messaging adaptation for various personas
Clear, concise, benefit-driven writing
Strong command of CTAs, subject lines, and persuasive language

Demand Generation & Campaign Support

Content alignment with demand gen goals (lead gen, product education, event promotion)
Campaign content ideation and execution
Funnel-optimized messaging
B2B SaaS/IT content strategy experience
Familiarity with buyer journeys and content mapping

Collaboration & Cross-functional Alignment

Working with campaign managers, product marketing, field marketing, and design teams
Translating technical product capabilities into prospect-friendly content
Visual storytelling collaboration (infographics, video, etc.)
Stakeholder communication and alignment

Visual & Multimedia Content

Infographics and visual content development
Video storytelling support (scriptwriting and concept visualization)
Strong understanding of message clarity and flow in multimedia

Tools & Platforms

Google Docs
Project management tools (Hive, Airtable)
Content Management Systems (e.g., Contentful)

Communication & Soft Skills

Excellent written communication (clarity, brevity, persuasion)
Strong editing and proofreading skills
Ability to distill complex ideas into simple, digestible formats
Comfortable in fast-paced, deadline-driven environments

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Chennai

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Lead - Content

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Roles & Responsibilities

Campaign Content Development

Email Marketing

Short-form Copywriting

Video Content & Scripting

Visual Content Collaboration

Cross-functional Collaboration

SkillsContent Creation & Copywriting

Demand Generation & Campaign Support

Collaboration & Cross-functional Alignment

Visual & Multimedia Content

Tools & Platforms

Communication & Soft Skills

More Jobs at Freshworks

Lead - Content

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