Job
Description
Role & responsibilities Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels. Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation. Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud. Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives. Stay up to date on the latest Salesforce Marketing Cloud features and best practices. Lead and mentor junior team members on Salesforce Marketing Cloud best practices. Provide thought leadership and expertise on email marketing and digital marketing best practices. Preferred candidate profile Salesforce Marketing Cloud Platform Expertise Several end-end SFMC implementations Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio). Advanced Features : Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. Integration : Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. Platform Administration : Ability to manage user permissions, data extensions, and other administrative tasks. Scripting & Coding : Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. API Integration : Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. Data Manipulation : Ability to extract, transform, and load (ETL) data from various sources.
