Tufin

Role Description & Responsibilities As the Escalation Engineer, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Analyze, diagnose, debug and solve complex issues customers sometimes experience while using our products Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers Create and implement any necessary diagnostic tools, patches, and fixes Develop a working solution based on the root cause you discover, or escalate to R&D teams Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue Identify patterns in escalated customer issues, and then design and implement solutions for our customers Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product Train Technical Support engineers to help them resolve support cases more efficiently Requirements At least 3+ years of previous experience as software/Automation developer, coding in java Knowledge with Linux Excellent troubleshooting skills Excellent verbal and written communication skills (including technical writing) Previous experience in technical support, QA, customer facing position an advantage Ability to communicate effectively, responsibly and respectfully with customers

Tufin® is the leader in Network Security Policy Orchestration, allows enterprises to streamline the management of security policies across complex, heterogeneous environments. Serving over 2,500+ customers, Tufin’s network security automation enables enterprises to implement changes in minutes with proactive risk analysis and continuous policy compliance. Role Description & Responsibilities As the Escalation Engineer, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Analyze, diagnose, debug and solve complex issues customers sometimes experience while using our products Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers Create and implement any necessary diagnostic tools, patches, and fixes Develop a working solution based on the root cause you discover, or escalate to R&D teams Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue Identify patterns in escalated customer issues, and then design and implement solutions for our customers Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product Train Technical Support engineers to help them resolve support cases more efficiently Requirements: At least 3 years of previous experience as software/Automation developer, coding in java Knowledge with Linux Excellent troubleshooting skills Excellent verbal and written communication skills (including technical writing) Previous experience in technical support, QA, customer facing position – an advantage Ability to communicate effectively, responsibly and respectfully with customers

Role Description & Responsibilities As devices agents QA engineer you will be responsible for testing and verifying devices representation correctness in Tufin product. You will: Own the testing cycle from building tests plans through executing them on devices at lab or on recordings. Create and update test cases/suits for new and existing features Be responsible for a lab including device set up, maintenance, versions upgrade and configuration. Build lab setup for testing based on test plans. Collaborate with Services and Rnd to identify potential issues and ensure seamless user experience with device agents to enable customers realize the value of Tufin Orchestration Suite. Master specific devices configuration, protocols and track consistently new versions published by the relevant vendors. Simulate customer scenarios and network environments for product reliability. Lead quality improvement projects (automation, manual testing and bug bounties) to enhance overall team outputs quality. Be part of a winning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued. Preferred candidate profile: 4+ years of experience as a QA Engineer, with a focus on Networking, Firewalls, Routers and complex applications. Proven STD (Software Test Description) & STR (Software Test Report) Experience with automation tools Perform manual and automated testing to ensure product quality across functionality, performance, and scalability. Excellent teamwork and interpersonal communication skills. Strong understanding of network architecture and data communication protocols such as ARP, TCP, UDP, IP, MPLS, VXLAN. SNMP, HTTP(s) etc.. Experience with ingress, egress, and core firewall concepts. Experience troubleshooting and remote management of network devices via ssh and HTTP Hands-on experience with network diagnostic tools such as ping, traceroute, mtr, iperf, etc Hands-on experience with Linux, GraphQL, Postgres and REST API Perks and benefits: Medical insurance (self & family), hybrid work set up (2 days from the office), office refreshments, 5 days working, travel allowance.

Tufin®, the leader in Network Security Policy Orchestration, allows enterprises to simplify management of some of the largest, most complex networks in the world, consisting of thousands of firewall and network devices and emerging hybrid cloud infrastructures. Tufin serves over 2,500+ customers spanning all industries and geographies; its products and technologies are patent-protected in the U.S. and other countries. Role Description & Responsibilities As devices agents QA engineer you will be responsible for testing and verifying devices representation correctness in Tufin product. You will: Own the testing cycle – from building tests plans through executing them on devices at lab or on recordings. Create and update test cases/suits for new and existing features Be responsible for a lab including device set up, maintenance, versions upgrade and configuration. Build lab setup for testing based on test plans. Collaborate with Services and Rnd to identify potential issues and ensure seamless user experience with device agents to enable customers realize the value of Tufin Orchestration Suite. Master specific devices configuration, protocols and track consistently new versions published by the relevant vendors. Simulate customer scenarios and network environments for product reliability. Lead quality improvement projects (automation, manual testing and bug bounties) to enhance overall team outputs quality. Be part of a winning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued. Requirements 4+ years of experience as a QA Engineer, with a focus on Networking, Firewalls, Routers and complex applications. Proven STD (Software Test Description) & STR (Software Test Report) Experience with automation tools Perform manual and automated testing to ensure product quality across functionality, performance, and scalability. Excellent teamwork and interpersonal communication skills. Strong understanding of network architecture and data communication protocols such as ARP, TCP, UDP, IP, MPLS, VXLAN. SNMP, HTTP(s) etc.. Experience with ingress, egress, and core firewall concepts. Experience troubleshooting and remote management of network devices via ssh anf HTTP Hands-on experience with network diagnostic tools such as ping, traceroute, mtr, iperf, etc Hands-on experience with Linux, GraphQL, Postgres and REST API

Requirements: Strong background and hands-on experience administering and supporting multiple public clouds environments (Azure, GCP and AWS) - user management, roles and policies, compute, storage, networking and security layers. Ability to architect and drive complex technical solutions, consisting of multiple technologies and native-cloud services. Experience with FinOps (cloud cost management) systems. Hands-on experience in system administration of Linux and Windows servers Hands-on experience with complex VMware virtual environments (vSphere, vCenter, VRA, NSX) Proficiency in cloud automation tools and scripting languages (e.g., Terraform, Ansible, Python, PowerShell). Must be able to effectively coordinate and multi-task across various groups and functional teams inside and outside of the organization. Experience in a fast-paced controlled production server environment is preferred Excellent relationship building, communication and customer service skills required. Excellent English - verbal and written Advantage: Networking background

Role & responsibilities: As an Escalations TL at Tufin, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Lead a team of escalation engineers: manage, mentor, and cultivate growth. Help your team members to Analyze, diagnose, debug and solve complex issues that customers sometimes experience while using our products. Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers. Create and implement any necessary diagnostic tools, patches, and fixes. Develop a working solution based on the root cause you discover, or escalate to R&D teams. Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue. Identify patterns in escalated customer issues, and then design and implement solutions for our customers. Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product. Train Technical Support engineers to help them resolve support cases more efficiently. Preferred candidate profile At least 2 years of proven software team leader roles. At least 4 years of solid programming experience in Java server-side development in a Linux environment. At least 2 years of experience in running Kubernetes in production. Experience in Linux administration. Excellent troubleshooting skills. Ability to multitask, organize, and prioritize work. Excellent verbal and written communication skills (including technical writing) in a multi-cultural working environment. Previous experience in R&D escalations, Tier-3 or customer-facing positions. Ability to communicate effectively, responsibly and respectfully with customers. Perks and benefits Travel Allowance, medical insurance, hybrid mode, meal vouchers, and office refreshments

We are inviting you to Join Tufin and enjoy: A people centric culture, an open atmosphere and opportunities to career growth. Great Mentors – company culture of knowledge sharing where you will learn from leading tech experts. Opportunity to make a difference – whatever your passion, your inspiration is welcome. Business stability – in 2025 Tufin celebrates 20 years of activity, Tufin has over 2,000 worldwide customers. Being a part of the Cyber Security industry – Cyber security is hot! As an Escalations TL at Tufin, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Lead a team of escalation engineers: manage, mentor, and cultivate growth. Help your team members to Analyze, diagnose, debug and solve complex issues that customers sometimes experience while using our products. Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers. Create and implement any necessary diagnostic tools, patches, and fixes. Develop a working solution based on the root cause you discover, or escalate to R&D teams. Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue. Identify patterns in escalated customer issues, and then design and implement solutions for our customers. Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product. Train Technical Support engineers to help them resolve support cases more efficiently. Requirements: At least 2 years of proven software team leader roles. At least 4 years of solid programming experience in Java server-side development in a Linux environment. Excellent troubleshooting skills. Ability to multitask, organize, and prioritize work. Excellent verbal and written communication skills (including technical writing) in a multi-cultural working environment. Previous experience in R&D escalations, Tier-3 or customer-facing positions. Ability to communicate effectively, responsibly and respectfully with customers. Nice to have knowledge or experience in (but not mandatory): Spring and Hibernate frameworks, REST APIs. Monitoring distributed systems and virtualization. ELK, Grafana, Prometheus, Loki, monitoring tools. NGINX and NGINX ingress controller configuration. A good familiarity with Kubernetes, Networking, helm, Golang.

Tufin®, the leader in Network Security Policy Orchestration, allows enterprises to simplify management of some of the largest, most complex networks in the world, consisting of thousands of firewall and network devices and emerging hybrid cloud infrastructures. Tufin serves over 2,500+ customers spanning all industries and geographies; its products and technologies are patent-protected in the U.S. and other countries. Role Description & Responsibilities As devices agents QA engineer you will be responsible for testing and verifying devices representation correctness in Tufin product. You will: Own the testing cycle – from building tests plans through executing them on devices at lab or on recordings. Create and update test cases/suits for new and existing features Be responsible for a lab including device set up, maintenance, versions upgrade and configuration. Build lab setup for testing based on test plans. Collaborate with Services and Rnd to identify potential issues and ensure seamless user experience with device agents to enable customers realize the value of Tufin Orchestration Suite. Master specific devices configuration, protocols and track consistently new versions published by the relevant vendors. Simulate customer scenarios and network environments for product reliability. Lead quality improvement projects (automation, manual testing and bug bounties) to enhance overall team outputs quality. Be part of a winning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued. Requirements 4+ years of experience as a QA Engineer, with a focus on Networking, Firewalls, Routers and complex applications. Proven STD (Software Test Description) & STR (Software Test Report) Experience with automation tools Perform manual and automated testing to ensure product quality across functionality, performance, and scalability. Excellent teamwork and interpersonal communication skills. Strong understanding of network architecture and data communication protocols such as ARP, TCP, UDP, IP, MPLS, VXLAN. SNMP, HTTP(s) etc.. Experience with ingress, egress, and core firewall concepts. Experience troubleshooting and remote management of network devices via ssh anf HTTP Hands-on experience with network diagnostic tools such as ping, traceroute, mtr, iperf, etc Hands-on experience with Linux, GraphQL, Postgres and REST API

Join Tufin and enjoy a people-centric culture, an open atmosphere, and opportunities for career growth. Benefit from great mentors and a company culture that encourages knowledge sharing with leading tech experts. Embrace the opportunity to make a difference and bring your passion and inspiration to the table. With Tufin celebrating 20 years of business stability in 2025 and boasting over 2,000 worldwide customers, you will be a valuable part of the dynamic Cyber Security industry. As an Escalations TL at Tufin, you will leverage your troubleshooting skills to address customer issues escalated to R&D by the Technical Support/Services organization. Lead a team of escalation engineers, providing guidance, mentorship, and fostering growth. Assist team members in analyzing, diagnosing, debugging, and resolving complex issues that customers encounter while using our products. Take charge of escalations and efficiently drive resolutions through offline or online customer sessions. Develop and implement diagnostic tools, patches, and fixes as needed, based on identified root causes, or escalate to R&D teams when necessary. Serve as the technical focal point for coordinating with R&D teams to resolve customer issues and identify and implement solutions based on patterns observed in escalated customer issues. Collaborate with R&D to provide feedback on common escalated issues and work towards devising permanent solutions, such as product hotfixes or design changes. Additionally, train Technical Support engineers to enhance their efficiency in resolving support cases. Requirements: - Minimum of 2 years of proven experience in software team leadership roles. - At least 4 years of solid programming experience in Java server-side development within a Linux environment. - Proficiency in troubleshooting and problem-solving. - Capability to multitask, organize, and prioritize work effectively. - Strong verbal and written communication skills, including technical writing, in a multicultural work environment. - Previous experience in R&D escalations, Tier-3, or customer-facing positions. - Ability to communicate with customers in an effective, responsible, and respectful manner. Nice to have knowledge or experience in (but not mandatory): - Spring and Hibernate frameworks, REST APIs. - Monitoring distributed systems and virtualization. - ELK, Grafana, Prometheus, Loki, monitoring tools. - NGINX and NGINX ingress controller configuration. - Familiarity with Kubernetes, Networking, helm, Golang.,

Tufin is seeking a driven and experienced Technical Account Manager for Americas , with a primary focus on driving optimal usage and ensuring complete adoption of our technologies among clients, especially in the post-sales phase. As a TAM, you will be the catalyst for clients, guiding them from initial interactions to full-scale deployment of Tufin technologies, amplifying their return on investment. Role & responsibilities: Client Engagement : Lead initiatives centered on enhancing the benefits of product usage and client adoption. Document and share best practices that encourage greater product utilization among clients and internal teams. Collaborate with sales teams, emphasizing the significance of consistent product adoption for client retention and potential upselling. Track client engagement metrics to demonstrate value and ensure goals are met. Technical Expertise: Serve as the beacon for exceptional customer experience throughout the Tufin journey, placing a spotlight on both product usage and value. Guide evaluations to ensure client infrastructure is optimized for seamless adoption of Tufin products. Offer detailed guidance during the post-sales phase, ensuring clients not only deploy but also fully utilize Tufin products. Measure product adoption KPIs to validate technical strategy and demonstrate value. Customer Support : Address and resolve client challenges encountered during the initial product adoption phase, coordinating with our support team when necessary. Dive deep into the client's immediate technical needs, promoting continued product usage and adoption. Use metrics to evaluate support efficiency, client satisfaction, and demonstrate the value of swift resolutions. Cross-functional Collaboration: Partner with our R&D and product management teams to adapt solutions that elevate product usage and adoption among clients. Establish, maintain, and share best practices that enhance both product usage and client satisfaction. Collaborate on tracking cross-functional KPIs to gauge the effectiveness of solutions and underscore value delivered to clients. Requirements: 3+ years of experience in presales or account management, ideally within the cybersecurity or network security domain Good knowledge of network security, firewall management, cloud security, and security policy automation. Proven experience managing large, complex sales cycles, with the ability to handle negotiations, technical discussions, and closing strategies. Hands-on experience with firewall administration/configuration (Check Point, Palo Alto Networks, Cisco, Juniper, Fortinet, etc.) Previous experience in a customer-facing, technical lead role with an emphasis on product adoption. Outstanding organizational and project management capabilities. Excellent presentation & negotiation skills. Proficient communication, critical thinking & analytical prowess. Fluency in English is required; knowledge of other languages is a plus. A degree in Computer Science, Information Security, Business, or a related field, or equivalent work experience. Perks & Benefits: Complete remote role, 5 days working a week, medical insurance for self and family and night shift allowance Please note: As this is a US-shift role, it would require you to work in the night shift.

A people centric culture, an open atmosphere and opportunities to career growth. Great Mentors company culture of knowledge sharing where you will learn from leading tech experts. Opportunity to make a difference whatever your passion, your inspiration is welcome. Business stability in 2025 Tufin celebrates 20 years of activity, Tufin has over 2,000 worldwide customers. Being a part of the Cyber Security industry Cyber security is hot! As an Escalations TL at Tufin, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Lead a team of escalation engineers: manage, mentor, and cultivate growth. Help your team members to Analyze, diagnose, debug and solve complex issues that customers sometimes experience while using our products. Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers. Create and implement any necessary diagnostic tools, patches, and fixes. Develop a working solution based on the root cause you discover, or escalate to R&D teams. Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue. Identify patterns in escalated customer issues, and then design and implement solutions for our customers. Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product. Train Technical Support engineers to help them resolve support cases more efficiently. Requirements At least 2 years of proven software team leader roles. At least 3 years of solid programming experience in Java server-side development in a Linux environment. At least 2 years of experience in running Kubernetes in production. Experience in Linux administration. Excellent troubleshooting skills. Ability to multitask, organize, and prioritize work. Excellent verbal and written communication skills (including technical writing) in a multi-cultural working environment. Previous experience in R&D escalations, Tier-3 or customer-facing positions. Ability to communicate effectively, responsibly and respectfully with customers. Nice to have knowledge and experience: Experience with Spring and Hibernate frameworks. Experience with REST APIs. Experience with Golang. Experience with monitoring distributed systems and virtualization. ELK, Grafana, Prometheus, Loki, monitoring tools. NGINX and NGINX ingress controller configuration. Kubernetes networking.

As the Escalation Engineer, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Analyze, diagnose, debug and solve complex issues customers sometimes experience while using our products Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers Create and implement any necessary diagnostic tools, patches, and fixes Develop a working solution based on the root cause you discover, or escalate to R&D teams Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue Identify patterns in escalated customer issues, and then design and implement solutions for our customers Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product Train Technical Support engineers to help them resolve support cases more efficiently Requirements At least 3 years of experience as a backend developer, including at least 2 years of experience with Java (Spring, Hibernate). Kotlin experience an advantage Proficient in MongoDB and SQL Knowledge with Linux Excellent troubleshooting skills and a proactive, accountable mindset Excellent verbal and written communication skills (including technical writing) Ability to communicate effectively, responsibly and respectfully with customers Previous experience working in an escalation support or customer-facing engineering role an advantage Familiarity with observability tools (e.g., logs, metrics, traces) an advantage

Tufin, the leader in Network Security Policy Orchestration, allows enterprises to simplify management of some of the largest, most complex networks in the world, consisting of thousands of firewall and network devices and emerging hybrid cloud infrastructures Tufin serves over 2,500+ customers spanning all industries and geographies; its products and technologies are patent-protected in the U S and other countries, Role Description & Responsibilities As devices agents QA engineer you will be responsible for testing and verifying devices representation correctness in Tufin product You will: Own the testing cycle from building tests plans through executing them on devices at lab or on recordings, Create and update test cases/suits for new and existing features Be responsible for a lab including device set up, maintenance, versions upgrade and configuration, Build lab setup for testing based on test plans, Collaborate with Services and Rnd to identify potential issues and ensure seamless user experience with device agents to enable customers realize the value of Tufin Orchestration Suite, Master specific devices configuration, protocols and track consistently new versions published by the relevant vendors, Simulate customer scenarios and network environments for product reliability, Lead quality improvement projects (automation, manual testing and bug bounties) to enhance overall team outputs quality, Be part of a winning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued, Requirements 4+ years of experience as a QA Engineer, with a focus on Networking, Firewalls, Routers and complex applications, Proven STD (Software Test Description) & STR (Software Test Report) Experience with automation tools Perform manual and automated testing to ensure product quality across functionality, performance, and scalability, Excellent teamwork and interpersonal communication skills, Strong understanding of network architecture and data communication protocols such as ARP, TCP, UDP, IP, MPLS, VXLAN SNMP, HTTP(s) etc, Experience with ingress, egress, and core firewall concepts, Experience troubleshooting and remote management of network devices via ssh anf HTTP Hands-on experience with network diagnostic tools such as ping, traceroute, mtr, iperf, etc Hands-on experience with Linux, GraphQL, Postgres and REST API

We are inviting you to Join Tufin and enjoy: A people centric culture, an open atmosphere and opportunities to career growth. Great Mentors – company culture of knowledge sharing where you will learn from leading tech experts. Opportunity to make a difference – whatever your passion, your inspiration is welcome. Business stability – in 2025 Tufin celebrates 20 years of activity, Tufin has over 2,000 worldwide customers. Being a part of the Cyber Security industry – Cyber security is hot! As an Escalations TL at Tufin, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Lead a team of escalation engineers: manage, mentor, and cultivate growth. Help your team members to Analyze, diagnose, debug and solve complex issues that customers sometimes experience while using our products. Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers. Create and implement any necessary diagnostic tools, patches, and fixes. Develop a working solution based on the root cause you discover, or escalate to R&D teams. Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue. Identify patterns in escalated customer issues, and then design and implement solutions for our customers. Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product. Train Technical Support engineers to help them resolve support cases more efficiently. Requirements: At least 2 years of proven software team leader roles. At least 4 years of solid programming experience in Java server-side development in a Linux environment. Excellent troubleshooting skills. Ability to multitask, organize, and prioritize work. Excellent verbal and written communication skills (including technical writing) in a multi-cultural working environment. Previous experience in R&D escalations, Tier-3 or customer-facing positions. Ability to communicate effectively, responsibly and respectfully with customers. Nice to have knowledge or experience in (but not mandatory): Spring and Hibernate frameworks, REST APIs. Monitoring distributed systems and virtualization. ELK, Grafana, Prometheus, Loki, monitoring tools. NGINX and NGINX ingress controller configuration. A good familiarity with Kubernetes, Networking, helm, Golang.

Tufin® is the leader in Network Security Policy Orchestration, allows enterprises to streamline the management of security policies across complex, heterogeneous environments. Serving over 2,500+ customers, Tufin’s network security automation enables enterprises to implement changes in minutes with proactive risk analysis and continuous policy compliance. Role Description & Responsibilities As the Escalation Engineer, you will use your well-honed troubleshooting skills to resolve customer issues that were escalated to R&D by the Technical Support/Services organization. Analyze, diagnose, debug and solve complex issues customers sometimes experience while using our products Take ownership of escalations and effectively drive the issue to a timely resolution, both offline or via online sessions with customers Create and implement any necessary diagnostic tools, patches, and fixes Develop a working solution based on the root cause you discover, or escalate to R&D teams Act as the technical focal point for coordinating with the R&D teams helping you resolve the customer issue Identify patterns in escalated customer issues, and then design and implement solutions for our customers Provide feedback to R&D regarding common escalated issues and work together with R&D to devise permanent solutions, such as product hot fixes or changes to the design of the product Train Technical Support engineers to help them resolve support cases more efficiently Requirements: At least 3 years of previous experience as software/Automation developer, coding in java Knowledge with Linux Excellent troubleshooting skills Excellent verbal and written communication skills (including technical writing) Previous experience in technical support, QA, customer facing position – an advantage Ability to communicate effectively, responsibly and respectfully with customers