About Xapads Media
Xapads Media is a 20-year-old global adtech company with in-house award-winning platforms like Xaprio (DSP), Unwire (CTV), Xerxes (Mobile Performance), and Helix (Supply Platform). With offices across 9 countries, we empower brands and agencies through data-driven, transparent, and innovative programmatic solutions across Display, Video, CTV, and Mobile.
Role Overview:
The Lead – Operations (Branding) is a strategic role responsible for overseeing all branding campaign executions across Display, Video, CTV, Native, In-App, and Rewarded Video formats. Campaigns are executed through Managed Services, Xaprio DSP (our proprietary platform), and Deal Desk.
This role requires a blend of operational leadership, technical understanding, and strategic thinking to ensure flawless campaign delivery, infrastructure improvement, and team performance across global markets.
Key Responsibilities:
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Lead the Branding Operations team managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
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Ensure timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.
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Collaborate with Client Servicing and Sales teams to convert briefs into executable campaigns and measurable outcomes.
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Work with Product and Tech teams to improve campaign infrastructure, workflow automation, and delivery systems.
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Take complete ownership of delivery, quality, revenues, and P&L for the Branding vertical.
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Manage deal activations and pacing across The Trade Desk (TTD) and DV360 - expertise with both is mandatory.
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Ensure adherence to brand safety, viewability, and fraud protection using tools like IAS, MOAT, Pixalate, and Human.
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Drive innovation by adopting new ad formats, contextual capabilities, and data-driven optimization methods.
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Build, mentor, and grow a high-performance operations team aligned with business and client goals.
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Work closely with the Marketing team to help promote Xapads’ branding offerings through case studies and success stories.
Requirements
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7–9 years of experience in Programmatic or Digital Advertising Operations (Branding vertical).
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Proven expertise in Display, Video, CTV, Native, and In-App campaign management.
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Proven expertise in Deals setup, management, and optimization across TTD, DV360, Amazon DSP, and similar platforms.
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Strong understanding of Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.
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Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
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Proficiency in campaign pacing, optimization, bid log analysis, and troubleshooting.
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Experience working with global markets - US, UK, Russia/CIS, MENA, SEA, APAC, LATAM.
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Strong communication and leadership skills; proven ability to manage teams and cross-functional coordination.
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Analytical mindset with focus on data accuracy, performance, and process hygiene.
What We Offer
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Opportunity to lead Branding Operations for one of India’s most awarded adtech companies.
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Work across Xaprio DSP, Deal Desk, and other proprietary platforms.
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Exposure to global markets and top-tier agencies and brands.
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A culture that values innovation, accountability, and collaboration.
