3 years

4 - 5 Lacs

Posted:3 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Description: KOL Manager
About the Role

We are looking for a dynamic and people-centric KOL Manager who can build strong relationships with influencers and drive impactful collaborations across Instagram, YouTube, and Telegram. The ideal candidate understands influencer culture, has a friendly communication style, and can convert conversations into long-term partnerships.

Key Responsibilities

  • Identify relevant influencers on Instagram, YouTube, Telegram, and other emerging platforms.
  • Approach influencers with well-structured pitches and maintain consistent follow-ups.
  • Build a strong database of potential and existing KOLs.
  • Maintain professional + friendly relationships with influencers, agencies, and content creators.
  • Act as the single point of contact for influencers during campaign planning and execution.
  • Regularly check in with influencers to maintain trust and open communication.
  • Collaborate with influencers on creative concepts, scripts, content ideas, and campaign execution.
  • Ensure influencers’ content aligns with brand guidelines, messaging, and objectives.
  • Work with influencers to set up offline events, meetups, workshops, and on-ground activations in different cities.
  • Work closely with marketing, content, design, and product teams to align influencer campaigns with brand goals.
  • Share feedback from influencers and audiences with internal teams for product/community improvement.
  • Strategically manage budgets allocated for influencer collaborations and events.

Required Skills & Qualifications

  • 3–4 years of experience in Influencer Marketing / KOL Management.
  • Excellent communication and negotiation skills.
  • Strong understanding of social media platforms and creator ecosystems.
  • Ability to build and maintain long-term relationships with influencers.
  • Creative mindset with the ability to propose trending content ideas.
  • The candidate must have prior experience working with finance and crypto influencers.

Experience in organizing events is a plus.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

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