Key Accounts Manager (E-commerce)

Qualification & Experience

• MBA from Premier B-School, with 4-5 years’ experience.
• Prior experience in E-Commerce role while managing key accounts independently.
• Exposure to FMCG / e-commerce industry will be an advantage along with experience of handling P&L and category.

Key Deliverables of the Role

• Sole custodian of business for the Ecommerce accounts with the specified set of platforms.
• Building a strong presence in Ecommerce channel in the given accounts, with clear merchandising lead indicators.
• Participate in ideation on new launches/product ideas/combos etc and fully own the execution thereof.
• Implement Way of Working as per guidelines, with a thorough review mechanism.
• Track daily/weekly sales across customers and work towards betterment in same.
• Responsible for revenue, business growth and costs/budget management.
• Grow Portfolio of Platforms actively dealing in your set of brands.
• Maintaining all sell-out and stock data in relevant formats.
• Work closely with marketing heads for Digital marketing budgets and initiatives for the category. Also be the custodian for Content on all key brands.
• Build the Online Strategy for key sub-categories.
• Achieve top-line and sell-out/primary targets for the Category for all accounts for the year.
• Fully responsible for overall commercial, operational and other related business aspects.

Knowledge, Skills & Competencies

• Execute with Impact
• Analytics driven decision making
• Collaborate to win in the market
• Communicate & Negotiate impact fully

Reporting Relationships

Upwards – Head E-Commerce

Other Functional Interfaces

• Internal - Trade & Customer Marketing teams, Marketing teams, Supply Chain & Commercial teams
• External - Category Heads & E-Commerce chains, Agencies

Growth Path & Future

Can grow & take on higher responsibility within the E-Commerce

The role holder can take on Customer Marketing roles & Trade Marketing roles within the General/Modern Trade channels