Key Account Manager - Sports Sales

Job Summary

We are looking for a highly motivated Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup, IPL, and bilateral series, this role is pivotal in driving exponential revenue growth through strategic account management and client partnerships.

Key Responsibilities:

• Account Management & Revenue Growth:

  Manage and grow high-potential accounts with ownership of a revenue target of ~250 Cr or higher. Drive strong client engagement across decision-making hierarchies to maximize business opportunities. Ensure timely campaign execution to avoid under-servicing or missed revenue growth. Convert smaller and emerging clients into long-term strategic partners.

• Tailored Approach for Digital-First Clients:

  Engage closely with digital-first and startup brands, which demand agility, attribution-driven solutions, and daily consultative support. Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers. Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets.

• Strategic Planning & Market Coverage:

  Align with the core team on planning, strategy, and narrative for marquee cricket events. Ensure well-distributed market coverage through proactive outreach and engagement. Strengthen platform positioning as the preferred partner for sports marketing and digital-first campaigns.

• Post-Campaign Analysis & Insights:

  Deliver data-backed post-campaign evaluation reports, including Brand Lift Studies (BLS). Translate insights into long-term media strategies for client retention and upselling. Drive increased share of wallet through consultative, data-led engagement.

Skills and attributies for success

• A problem-solving mindset with the ability to think strategically to address client challenges.
• A proven track record in maintaining relationships and working with diverse clients in the South Region.
• Market-savvy with a keen eye for trends, the competitive landscape, and industry insights.
• Strong negotiation and deal-closure skills with experience in driving revenue growth and achieving sales targets.

Preferred Education and Experience

• Overall experience of 4-8 years in Media (TV, Digital, or any digital-first organisation, E-commerce, and so on)
• Strong communication and presentation skills for C-suite and senior client interactions.
• Experience in collaborating with internal teams (content, marketing, ad ops, research) to deliver client solutions.