Key Account Manager – Modern Trade

Job Title: Modern Trade Key Account Manager – Offline Business

Location: Delhi / Jehangirpuri

Reports to: Business Head

Job Purpose:

To manage and expand key modern trade accounts (e.g., Reliance, Metro Cash & Carry, Walmart, Flipkart Wholesale) by executing category management strategies, optimizing sales operations, and ensuring the successful promotion and distribution of branded commodities such as Rice, Pulses, Oil, Spices, Dry Fruits, and Atta.

Key Responsibilities:

Account Management: Build and maintain strong relationships with modern trade partners (e.g., Reliance, Metro, Walmart) to maximize sales opportunities and product visibility.

Category Management: Develop and execute category management strategies for branded FMCG products in modern trade, ensuring effective product placement, promotions, and pricing strategies.

Sales Operations: Oversee sales operations for key accounts, ensuring stock levels are optimized, and sales targets are met. Coordinate with logistics and supply chain teams for smooth order fulfillment.

Trade Promotions: Plan and implement trade promotions and sales campaigns to increase brand visibility and product sales in modern retail channels.

Market Analysis: Monitor the performance of products in key accounts and provide regular market insights and recommendations for growth opportunities.

Travel: Travel across India to meet with key clients, assess market trends, and oversee the execution of sales strategies in various regions.

Experience:

5-8 years of experience in modern trade sales, key account management, or category management in the FMCG sector.

Proven track record in managing modern trade accounts with large retail chains like Reliance, Metro, Walmart.

Experience in branded commodity sales (Rice, Pulses, Oil, Spices, Dry Fruits, Atta) and understanding of sales operations within the FMCG sector.

Experience in trade marketing, product placement, and promotion execution within modern trade.

Minimum Qualifications:

Bachelor’s Degree in Business, Marketing, or related field.

MBA in Sales & Marketing would be an added advantage.

Key Skills:

Strong relationship management and negotiation skills.

Proficient in sales operations and trade marketing.

In-depth knowledge of modern trade channels, including pricing, category management, and retail promotions.

Excellent communication and interpersonal skills.

Strong analytical skills and ability to make data-driven decisions.

Ability to travel frequently across regions and manage multiple accounts effectively.

Benefits:

Travel Expenses: Covered as per the company’s policy.

Field Expenses: Covered as per the company’s policy.

Industry Background:

Agriculture, FMCG, Branded Commodities, Retail, Modern Trade