Junior Media Executive (Paid Media)

2 years

0 Lacs

Posted:6 days ago| Platform: Linkedin logo

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Full Time

Job Description

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About the Role

Junior Media Executive

In this role, you’ll assist with planning, executing, and monitoring digital media campaigns. You’ll get hands-on experience with leading platforms and play a key role in delivering results for our clients. This is a great stepping-stone for someone who wants to build a long-term career in digital media.


Key Responsibilities

Campaign Execution:

Support in launching and managing campaigns on Google Ads, Meta, and other platforms under supervision.

Ad Operations:

Upload creatives, track campaign performance, and ensure timely campaign delivery and quality checks.

Keyword & Audience Research:

Assist in conducting keyword research, competitor benchmarking, and audience targeting across platforms.

Performance Tracking:

Monitor KPIs such as CTR, CPC, CPA, etc., and help generate weekly performance reports.

Budget Monitoring:

Track daily budgets and pacing, ensuring campaigns stay within allocated spends.

Learning & Upskilling:

Stay updated with the latest platform updates and trends in performance media.

Collaboration:

Work closely with media managers, creative teams, and data analysts for campaign inputs and learnings.


Qualifications & Skills

·      1–2 years of experience or internship in performance marketing, SEM, or digital advertising

·      Basic understanding of Google Ads, Meta Ads Manager, and YouTube campaigns

·      Strong interest in media metrics, audience behaviour, and analytics

·      Good with numbers and basic Excel/Google Sheets

·      Eagerness to learn and take initiative

·      Attention to detail, time management, and team player mindset

·      Good verbal and written communication skills


Nice to Have

·      Hands-on experience with DV360, LinkedIn Ads, or Twitter campaigns

·      Certification in Google Ads or Meta Blueprint

·      Exposure to Google Analytics or Google Tag Manager

·      Understanding of funnels, attribution, and A/B testing


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