Junior Marketing Executive

Responsibilities :

Marketing Branding:

• Assist in planning and executing online and offline marketing campaigns for Infidigit and Infigrowth.
• Coordinate with internal teams, vendors, and external partners for timely campaign execution.
• Support brand-building, outreach, and award nomination initiatives.
• Ensure brand consistency across all marketing touchpoints.

• Assist in drafting press releases, brand stories, and media communications.
• Identify media features, collaborations, and award opportunities.
• Coordinate with PR agencies and media outlets for coverage and brand visibility.
• Support in maintaining and monitoring the brand reputation of Infidigit and Infigrowth.

• Plan and execute monthly social media calendars and strategies for both brands.
• Create and manage engaging content posts, stories, reels, and short-form videos.
• Be comfortable in front of the camera and enjoy creating reels and video content.
• Collaborate with the design/studio team to produce impactful creatives.
• Stay updated with platform trends and analytics to improve performance.
• Track and report social media metrics and insights.

• Support in digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Conduct keyword research, assist in campaign setup, and monitor performance.
• Coordinate with the digital marketing team for optimization and reporting.

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 0 to 2 years of experience in marketing, PR, or social media roles.
• Strong written and verbal communication skills.
• Must be comfortable on camera and enjoy creating reels and engaging video content.
• Basic knowledge of SEO, SEM, and digital advertising platforms.
• Familiarity with Canva, Google Analytics, Meta Business Suite, or BuzzSumo.
• Creative mindset with strong coordination and multitasking abilities.

Preferred Skills :

• Basic video editing or reel creation experience.
• Exposure to press release writing, influencer collaborations, or brand outreach.

What We Offer :

• Opportunity to work on two growing brands Infidigit and Infigrowth.
• Hands-on experience across branding, PR, social media, and digital marketing.
• A creative, collaborative, and growth-oriented work environment.
• Exposure to strategic marketing campaigns and cross-functional coordination.