Junior Content Strategist

Role & responsibilities

Objective

To support the development of innovative and audience-centric content strategies that align with brand voice, campaign goals, and consumer trends. This role emphasizes creative thinking, digital literacy, and collaboration with cross-functional teams within a fast-paced agency setting.

Key Responsibilities

• Content Strategy Development

• Assist in crafting strategic content frameworks for multi-platform campaigns
• Conduct competitor audits and trend analysis to inform content planning
• Participate in brainstorming sessions and pitch ideas for digital activations, branded content, and social media series

• Content Planning & Execution

• Develop editorial calendars in alignment with campaign objectives
• Collaborate with copywriters, designers, and video editors to deliver timely and cohesive content
• Ensure content consistency in tone, style, and brand messaging across platforms

• Research & Insights

• Research audience behavior, platform algorithms, and content performance metrics
• Assist in preparing client presentations with relevant insights and data visualizations

• Coordination & Collaboration

• Work closely with Account Managers and Creative Teams to ensure content aligns with client expectations
• Coordinate with external partners (influencers, vendors, PR) when necessary for campaign amplification

• Performance Monitoring & Optimization

• Track content engagement and performance using tools like Google Analytics, Meta Business Suite, etc.
• Suggest content improvements based on performance metrics and feedback

Core Skills & Tools

Skill Area

Details

Strategic Thinking

Understanding consumer journeys, funnel mapping, platform nuances

Copy & Communication

Clear, compelling storytelling with an eye for brand tone

Collaboration

Works well in team-based, deadline-driven environments

Tools

Google Suite, Trello/Asana, ContentCal, Canva, Meta Business Suite, LinkedIn Insights

Qualifications & Experience

• Bachelors degree in Marketing, Communications, Media, or a related field
• Minimum 1 year experience in a creative or digital advertising agency
• Demonstrated ability to contribute to successful content-led campaigns
• Portfolio or case studies showcasing strategic input preferred

Preferred candidate profile