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1.0 - 5.0 years
3 - 4 Lacs
pune
Work from Office
Role & responsibilities Objective To support the development of innovative and audience-centric content strategies that align with brand voice, campaign goals, and consumer trends. This role emphasizes creative thinking, digital literacy, and collaboration with cross-functional teams within a fast-paced agency setting. Key Responsibilities Content Strategy Development Assist in crafting strategic content frameworks for multi-platform campaigns Conduct competitor audits and trend analysis to inform content planning Participate in brainstorming sessions and pitch ideas for digital activations, branded content, and social media series Content Planning & Execution Develop editorial calendars in alignment with campaign objectives Collaborate with copywriters, designers, and video editors to deliver timely and cohesive content Ensure content consistency in tone, style, and brand messaging across platforms Research & Insights Research audience behavior, platform algorithms, and content performance metrics Assist in preparing client presentations with relevant insights and data visualizations Coordination & Collaboration Work closely with Account Managers and Creative Teams to ensure content aligns with client expectations Coordinate with external partners (influencers, vendors, PR) when necessary for campaign amplification Performance Monitoring & Optimization Track content engagement and performance using tools like Google Analytics, Meta Business Suite, etc. Suggest content improvements based on performance metrics and feedback Core Skills & Tools Skill Area Details Strategic Thinking Understanding consumer journeys, funnel mapping, platform nuances Copy & Communication Clear, compelling storytelling with an eye for brand tone Collaboration Works well in team-based, deadline-driven environments Tools Google Suite, Trello/Asana, ContentCal, Canva, Meta Business Suite, LinkedIn Insights Qualifications & Experience Bachelors degree in Marketing, Communications, Media, or a related field Minimum 1 year experience in a creative or digital advertising agency Demonstrated ability to contribute to successful content-led campaigns Portfolio or case studies showcasing strategic input preferred Preferred candidate profile
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