Key Roles & Responsibilities: Take end-to-end responsibility for clients social media content strategy and creation of the same Ability to research, plan, write, & edit content for a broad range of channels that attracts the targeted audience based on buyer persona Maintain consistent brand standards and tone for social media posts to drive engagement and brand awareness on a daily basis Conducting research to enhance the content, which includes identifying relevant topics, fact-checking, and analyzing sources to generate adequate information Maintaining an appropriate tone in writing, adhering to the agency’s style guide, and checking errors in grammar, punctuation, and style Expert understanding of Social media principles and platform nuances to optimize social media copy for the appropriate audience and client goals Requirements: Strategic thinking for developing effective marketing strategies Good communication skills for client and internal team coordination Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc Ability to write crisp and error-free content. Minimum 6months of agency experience. Skills: Copy Writing Social Media Strategy Creative Thinking Work Location: Chennai Work From Office Show more Show less
Selected Intern's Day-to-day Responsibilities Include Assist in drafting engaging copies, captions, and blogs tailored for social media, websites, and campaigns. Support the team with trend research, competitor analysis, and brainstorming creative content ideas and assisting shoots. Work closely with the design and strategy teams to ensure cohesive brand messaging and timely deliveries. About Company: Point One Promotions (POP) is a one stop digital brand building solution for businesses which like to expand their venture to new horizons and tap into the great potentials digital marketing has to offer.
Key Roles & Responsibilities: -Take end-to-end responsibility for clients social media content strategy and creation of the same -Ability to research, plan, write, & edit content for a broad range of channels that attracts the targeted audience based on buyer persona -Maintain consistent brand standards and tone for social media posts to drive engagement and brand awareness on a daily basis -Conducting research to enhance the content, which includes identifying relevant topics, fact-checking, and analyzing sources to generate adequate information -Maintaining an appropriate tone in writing, adhering to the agency’s style guide, and checking errors in grammar, punctuation, and style -Expert understanding of Social media principles and platform nuances to optimize social media copy for the appropriate audience and client goals Requirements: -Strategic thinking for developing effective marketing strategies -Good communication skills for client and internal team coordination -Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc -Ability to write crisp and error-free content. -Minimum 6months of agency experience. Skills: -Copy Writing -Social Media Strategy - Creative Thinking Work Location: -Chennai -Work From Office
As the Head of Content & Strategy at our agency, you will play a pivotal role in shaping the content development and strategic direction of our projects. Your responsibilities will include leading the creation of content strategies aligned with business objectives, overseeing content creation and management, developing and executing marketing campaigns, and mentoring a team of content creators. You will be expected to leverage both creative thinking and data-driven decision-making to craft content strategies that resonate with target audiences and drive measurable business results. Your strategic leadership will guide the creation and execution of integrated content strategies that stay aligned with industry trends and business goals. In terms of content creation and management, you will be responsible for ensuring the creation and distribution of high-quality content that maintains consistency with brand messaging and goals. Collaborating with cross-functional teams, you will develop and execute content-driven marketing campaigns across various platforms to maximize reach and engagement. Your role will also involve leading and mentoring a team of content creators to uphold the highest standards of creativity and performance. In addition, you will need to possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a Master's degree being a plus. A minimum of 3 years of experience in content creation, digital marketing, or strategy is required, along with a proven track record of successful content strategies and campaigns across multiple platforms. You should have a strong understanding of SEO, content marketing analytics, and social media metrics, coupled with exceptional communication, writing, and presentation skills. Being a creative and strategic thinker with a deep comprehension of the marketing landscape and consumer behavior is essential. The ability to balance creative ideas with data-driven insights to deliver impactful results is crucial, along with strong leadership skills to manage and inspire a diverse team effectively.,