Junior Brand Strategist

Job Description

Key Responsibility Develop and implement a comprehensive brand strategy aligned with the company's overall goals and objectives. Conduct market research to understand consumer trends, competitive landscapes, and identify opportunities for brand growth. Manage and safeguard the brand's visual and verbal identity, including logos, taglines, and brand guidelines. Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. Create brand strategy Develop and manage the brand marketing budget effectively, ensuring optimal allocation of resources for maximum impact. Establish key performance indicators (KPIs) to evaluate the success of brand campaigns and initiatives. Regularly analyze and report on the performance of the brand against set goals. Develop and manage communication strategies Prepare for and respond to potential crises that may impact the brand's reputation. Key Skills required Proficiency in MS Office Strong knowledge of market research tools Strategic & analytical skills Excellent communication & interpersonal skills.