Business Head - Influencer Marketing

Job Description

Company Description Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey. Website- http://www.excellentpublicity.com Linkedin - https://www.linkedin.com/company/excellent-publicity Instagram - https://instagram.com/excellentpublicity Experience 2 to 4 Years Job Summary The candidate will be responsible for overseeing and executing influencer marketing campaigns for the company. This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns. He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals. Roles & Responsibilities Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales Identify and recruit influencers that align with the brand's values and target audience Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery Manage influencer outreach, negotiation, and contract agreements Create campaign briefs and ensure all content aligns with brand messaging and guidelines Analyze and report on campaign performance, making data-driven recommendations for future campaigns Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant Key Skills required Bachelor's degree in marketing, communications, or a related field 1+ year of experience in influencer marketing, preferably within the consumer goods industry Strong understanding of social media platforms and influencer landscape Excellent written and verbal communication skills Creative and strategic thinker Strong analytical and problem-solving skills