Group Head- In app and OTT

Job Description

Company Description Excellent Publicity is an advertising agency headquartered in Ahmedabad, India. Since its founding in 2011, Excellent Publicity has expanded to Mumbai, Pune, Delhi, Indore, Bangalore, and Dubai as well. The agency has worked with numerous well-known brands, including Nature's Basket, SBI, Adani Wilmar, Fab India, and Flipkart. Excellent Publicity has a reputation for making, sustaining, and improving brands by using creative elements, monitoring campaigns, analyzing results, and delivering pleasing and effective results. Company website - www.excellentpublicity.com LinkedIn - https://lnkd.in/dnhZfzHg Instagram - https://lnkd.in/d3AJ_vUv Experience 1 to 5 Years Experience Job Summary The IN App OTT Advertising Specialist will be responsible for developing and executing advertising campaigns for over-the-top (OTT) video streaming services that run on mobile and desktop devices. He/She will collaborate with internal teams and external clients to ensure the success of the campaigns. The successful candidate should have a deep understanding of the digital advertising landscape and the ability to analyze data to optimize campaigns. Roles & Responsibilities Develop, execute, and manage advertising campaigns for IN App OTT streaming services Work with internal teams to ensure campaigns meet objectives and are executed on time and within budget Work with external clients to understand their advertising goals and develop campaigns that align with those goals Analyse data to optimize campaigns, including ad performance and user engagement metrics Stay up-to-date with digital advertising trends and implement best practices to improve campaign performance Collaborate with creative teams to develop engaging ad content Monitor ad inventory and work with sales teams to sell available inventory to external clients Identify new revenue opportunities and make recommendations for additional advertising products or services Key Skills required 1+ year of experience in digital advertising, with a focus on IN App OTT streaming services Strong understanding of the digital advertising landscape and best practices for optimizing campaigns Proficiency in data analysis and experience with tools such as Google Analytics and Excel