Jr. Digital Marketing Executive

Job Description

Experience: 1–2 years Channels : Meta (Facebook & Instagram), Google Ads, LinkedIn Key Responsibilities: Campaign Planning & Execution: Set up, run, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads for lead generation, traffic, and brand awareness. Performance Monitoring: Track KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. Use analytics tools (e.g. Meta Business Suite, Google Analytics, LinkedIn Campaign Manager) for data-driven optimizations. Ad Creatives & Copy: Coordinate with content/design teams to create compelling ad copies, creatives, and landing pages tailored to platform best practices. Audience Targeting: Develop and refine custom audiences, lookalike segments, interest groups, and B2B targeting strategies on LinkedIn. Budget Management: Manage monthly ad budgets effectively, ensuring optimal performance within allocated spends. Reporting & Insights: Prepare weekly/monthly performance reports with actionable insights and suggestions for improvement. Skills: Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager Understanding of SEO basics, UTM tracking, and remarketing strategies Comfortable with A/B testing and ad performance benchmarking Growth Path: Opportunity to evolve into a Performance Marketing Manager or Growth Strategist role with experience in multichannel funnel optimization and strategic planning. Job Type: Full-time Pay: ₹12,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Provident Fund Schedule: Day shift Work Location: In person