INVITATION FOR APPLICATIONS TO THE POST OF BRAND AND PR STRATEGIST

Role Overview

Brand and PR Strategist

Key Responsibilities

• Build a nationwide pipeline of football stories by collaborating with partners across the Indian football ecosystem
• Shape how stories are positioned externally, ensuring accuracy, authenticity, and timely delivery
• Oversee the execution of campaigns across PR, social media, and on-ground activities
• Translate technical achievements—league development, increased participation, talent progression—into accessible and impactful public narratives
• Conceptualise and lead national campaigns highlighting youth leagues, grassroots festivals, women’s football initiatives, and development programs
• Collaborate with media partners and creative agencies to deliver cohesive, high-quality storytelling
  

Skills & Requirements

• 8+ years of experience in brand marketing or public relations
• 5+ years of experience in sports marketing (global activation experience preferred)
• Strong portfolio demonstrating excellence in narrative development, brand storytelling, and campaign design
• Deep understanding of India’s football landscape and its cultural nuances
• Experience working with creative teams, agencies, and production units