Influencer Marketing Specialist

We’re looking for Influencer Marketing Executive/Specialist to join Healthify’s fast-growing marketing team. If you live on Instagram & YouTube, love discovering new creators, and know how to turn ideas into strong influencer content, this role is for you.

Key Responsibilities

1. Influencer Discovery & Shortlisting

• Identify and evaluate influencers across Instagram, YouTube & other platforms.
• Filter creators based on quality, audience fit, brand relevance & past performance.
• Maintain and update an internal influencer database.

2. Influencer Communication & Coordination

• Reach out to influencers with structured briefs.
• Ensure clear, effective communication throughout the partnership.
• Handle negotiations for deliverables, timelines & commercials.

3. End-to-End Campaign Management

• Manage the complete influencer workflow — from outreach to onboarding to content approval to final delivery.
• Track deadlines, ensure timely posting, and maintain smooth execution.
• Monitor performance & share post-campaign reports.

4. Creative & Script Support

• Assist in brainstorming and writing scripts/storylines for UGC content.
• Suggest creative directions and on-trend ideas to influencers.
• Ensure content aligns with brand voice, campaign goals & platform best practices.

5. Social Media Awareness

• Keep up with trends, trending formats, viral sounds & platform updates.
• Suggest new content ideas for Healthify based on social insights and user behaviour.

Requirements

• 6 months to 1 year of experience in influencer or social media marketing (agency or brand side).
• Strong communication and interpersonal skills.
• Good negotiation abilities.
• Ability to multitask across multiple campaigns & creators.
• A knack for social media and understanding of UGC-style content.
• Basic knowledge of Excel/Sheets for tracking.
• Bonus: Experience with health, fitness or lifestyle brands.