Influencer Marketing Specialist

Role Overview: You will be working as an Influencer Marketing Specialist at MassCampaigns, a unit of Customerlabs. The company aims to transform brands from Unknown to Well-known by providing top-class Creative and Digital Marketing services. It is a fun and empowering work environment where you will have full ownership of your tasks. Key Responsibilities: - Develop and execute influencer marketing strategies and creative campaigns - Identify and build relationships with prominent influencers - Attend relevant events for networking and business purposes - Develop content ideas and assist in content creation - Negotiate fair rates with influencers and ensure relevant agreements are in place - Keep the team updated on influencer trends, emerging stars, and best practices - Provide recommendations on deliverables and activation strategies - Create and deliver influencer briefs and messaging guidelines - Research industry experts, competitors, target audience, and users - Brainstorm creative approaches to influencer campaigns - Stay informed about emerging trends, technologies, and influencers - Collaborate with internal teams to identify creative opportunities and pitch ideas to influencers - Report on influencer performance, both organic and paid - Develop strong relationships with influencers, understanding their needs and helping them achieve outcomes - Plan and manage social media and influencer campaigns and long-term strategies Qualifications Required: - Bachelor's degree in Marketing preferred - Proven track record in outreach campaign strategies - In-depth knowledge of the social media marketing industry - Well-organized with excellent time management and attention to detail - Strong interpersonal and relationship building skills - Expertise in managing multiple social media platforms - Excellent communication and negotiation skills Additional Details: At MassCampaigns, the company culture emphasizes teamwork and professional growth. Employees across departments work together as a single team to drive company growth. Knowledge sharing through interactive sessions is encouraged to support each other's development. While maintaining a fun work environment, the focus is on delivering exceptional results for clients. The company values traits over skills and encourages candidates to apply even if they do not meet all the requirements, believing that individual traits can contribute significantly to the company's success.,