Influencer Marketing

Job Description: As an Executive at Matrimony.Com in Chennai, you will play a crucial role as an Influencer Marketing Manager. You will need to have 1-3 years of experience in influencer marketing, with a strong interest in social media and the ability to identify the most suitable influencers to enhance the visibility of our brand. Your responsibilities will include discovering and partnering with influencers, coordinating with social media and influencer agencies, and overseeing the effective implementation of campaigns. Key Responsibilities: - Discovering and selecting appropriate influencers for brand partnerships. - Collaborating with social media and influencer agencies to facilitate collaborations. - Providing campaign objectives, target audience, and brand messaging to agencies. - Ensuring the successful execution of influencer campaigns by monitoring timelines and deliverables. - Reviewing scripts and content to ensure they align with brand guidelines and messaging. - Tracking and evaluating campaign performance metrics to assess success and areas for enhancement. - Establishing and nurturing relationships with influencers and agencies to develop long-term partnerships. Required Skills: - Thorough knowledge of social media platforms and influencer marketing trends. - Basic content writing skills to create engaging briefs and review content. - Strong negotiation and communication abilities to work effectively with influencers and agencies. - Capability to manage multiple tasks and prioritize in a fast-paced setting. - Analytical mindset with the capacity to interpret data and make data-driven decisions. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - 1-3 years of experience in influencer marketing or social media management. - Demonstrated success in collaborating with influencers and executing campaigns. - Proficiency in social media analytics tools and platforms. Location: Chennai,