Influencer Marketing

Job Description

Role Ovrerview: We are seeking an enthusiastic and creative Influencer Marketing Manager to join our team in Chennai. The ideal candidate will have 1-3 years of experience in influencer marketing, with a passion for social media and a knack for identifying the right influencers to elevate our brand presence. As an Influencer Marketing Manager, you will be responsible for discovering and collaborating with influencers, coordinating with social media and influencer agencies, and ensuring the successful execution of campaigns. Key Responsibilities: Discovering and identifying the right influencers for brand collaborations. Liaising with social media and influencer agencies to facilitate partnerships. Briefing agencies on campaign objectives, target audience, and brand messaging. Ensuring the proper execution of influencer campaigns, including monitoring timelines and deliverables. Evaluating scripts and content to ensure alignment with brand guidelines and messaging. Tracking and analyzing campaign performance metrics to measure success and identify areas for improvement. Building and maintaining relationships with influencers and agencies to foster long-term partnerships. Required Skills: Strong understanding of social media platforms and influencer marketing trends. Basic content writing skills to develop engaging briefs and evaluate content. Excellent negotiation and communication skills to collaborate effectively with influencers and agencies. Ability to multitask and prioritize tasks in a fast-paced environment. Analytical mindset with the ability to interpret data and make data-driven decisions. Qualifications: Bachelors degree in Marketing, Communications, or related field. 1-3 years of experience in influencer marketing or social media management. Proven track record of successful influencer collaborations and campaign execution. Proficiency in social media analytics tools and platforms.