Influencer Marketing Manager

Maruti Suzuki India Ltd

6 years

0 Lacs

Delhi

Posted:4 days ago| Platform: GlassDoor logo

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Skills Required

marketing strategies analyze analytics content excel power compliance communication negotiation effectiveness network

Work Mode

On-site

Job Type

Part Time

Job Description

Role Summary
We’re looking for a creative and strategic Influencer Marketing Manager to lead Maruti Suzuki’s influencer partnerships and campaigns. In this role, you'll build authentic relationships with creators, craft engaging campaigns, and elevate brand visibility across platforms. Responsibilities

Plan and execute influencer marketing strategies aligned with brand goals
Source, vet, and nurture influencer relationships; manage contact database
Analyze campaign performance via KPIs like reach and engagement
Track trends and stay updated on platform changes
Balance MSIL brand guidelines with influencer creativity

Key Skills & Experience

Experience: 2–6 years in influencer marketing or social media; experience in large orgs a plus
Knowledge of: Instagram Insights, YouTube Analytics, content generation techniques
Tools: Excel, Google Sheets, Power BI, Qlik
Compliance: Familiarity with GDPR and consent management
Soft Skills: Communication, negotiation, interpersonal effectiveness, time management

Stakeholder Network

Collaborate with internal teams (MNS, Sr Mgmt)
Liaise with vendors, platforms (Meta, Google), and influencers

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