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Influencer Marketing Manager

6 years

0 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Role Summary
We’re looking for a creative and strategic Influencer Marketing Manager to lead Maruti Suzuki’s influencer partnerships and campaigns. In this role, you'll build authentic relationships with creators, craft engaging campaigns, and elevate brand visibility across platforms. Responsibilities
  • Plan and execute influencer marketing strategies aligned with brand goals
  • Source, vet, and nurture influencer relationships; manage contact database
  • Analyze campaign performance via KPIs like reach and engagement
  • Track trends and stay updated on platform changes
  • Balance MSIL brand guidelines with influencer creativity
Key Skills & Experience
  • Experience: 2–6 years in influencer marketing or social media; experience in large orgs a plus
  • Knowledge of: Instagram Insights, YouTube Analytics, content generation techniques
  • Tools: Excel, Google Sheets, Power BI, Qlik
  • Compliance: Familiarity with GDPR and consent management
  • Soft Skills: Communication, negotiation, interpersonal effectiveness, time management
Stakeholder Network
  • Collaborate with internal teams (MNS, Sr Mgmt)
  • Liaise with vendors, platforms (Meta, Google), and influencers

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Maruti Suzuki India Ltd
Maruti Suzuki India Ltd

Automotive

New Delhi

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