Influencer Marketing Intern

About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

• Rusk Studios:

  Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT, Ishq Next Door on Jio Cinemas.

• Alright:

  Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15 - 34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals, Roomies, Date With Senior, Pret Boys, The Viral Jodi, Modern Parivaar, DUDE.

• Playground:

  Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18 - 24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

About the Role

Join the I-Popstar marketing squad to spark a creator-led wave! You’ll identify and reach out to fan pages, edit pages, meme pages, and nano creators, nudging them to create Reels/Shorts using songs released on the show.

Location:

Duration:

Compensation:

Certificate:

Key Responsibilities

• Daily Outreach:

   Contact

  100+ pages per day

   across Instagram, YouTube Shorts, Moj, etc.

• Conversion Ownership:

   Achieve

  ≥50% content creation conversion

   from your daily outreach list.

• Creator Pipeline:

   Build and maintain a live tracker of pages contacted, status, and outputs.

• Quality Control:

   Ensure creator posts meet basic brand guidelines (song usage, tags, captions, credits).

Work Setup

• WFH

  , flexible hours with

  daily fixed check-ins

   (AM goal-setting, PM EOD).
• Communication via WhatsApp/ Google Sheets.

What You’ll Get

• Certificate + performance letter.
• A backstage view of a national music IP marketing machine.
• Real impact: your outreach directly fuels the show’s song trends,
• Free ticket passes to I-Popstar events in Mumbai and Delhi.