Influencer Marketing Intern

About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

• Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas.

• Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE

• Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Roles & Responsibilities:

• Daily Outreach: Contact 100+ pages per day across Instagram, YouTube Shorts, Moj, etc.
• Conversion Ownership: Achieve ≥50% content creation conversion from your daily outreach list.
• Creator Pipeline: Build and maintain a live tracker of pages contacted, status, and outputs.
• Quality Control: Ensure creator posts meet basic brand guidelines (song usage, tags, captions, credits).

Work Setup:

• WFH, flexible hours with daily fixed check-ins (AM goal-setting, PM EOD).
• Communication via WhatsApp, Google Sheets

What You'll Get:

• Internship Certificate
• A backstage view of a national music IP marketing machine
• Real impact: your outreach directly fuels the show’s song trends
• Free ticket passes to I-Popstar events in Mumbai and Delhi