Influencer Marketing Associate

Influencer Marketing Associate- Brand Marketing

Location:

Experience:

Industry Preference:

About Troovy:

Troovy is India's healthy snacks brand co-founded by a 7-year-old. We create snacks imagined by children and trusted by parents, made with millets, dals, grains, veggies, and absolutely zero junk.

If you want to build a brand that brings voices the unheard of the kids while changing the packaged food industry- Welcome to the team.

Role Overview:

We're looking for an Influencer Management Associate to join our Brand Marketing team.

You'll work directly on building the next wave of Troovy's creator-led storytelling from mommy influencers to kid creators to category-based voices.

Your job is to manage influencer relationships end-to-end, deliver high-impact campaigns, and help bring Troovy's mission to life through creators who genuinely love the brand.

What you'll bring to the table:

• Manage and scale Troovy's influencer network across mom creators, food creators, kids creators, lifestyle creators, and micro communities.
• Source, evaluate, onboard, and negotiate with influencers across Instagram, YouTube & Reels-first creators.
• Execute influencer campaigns end-to-end Timelines, approvals, deliverables, payments.
• Work closely with the brand marketing & creative teams to build strong narratives and creative briefs.
• Track performance of influencer content and optimize for reach, engagement & cost efficiency.
• Build relationships with agencies for barter, paid & hybrid collaborations.
• Ensure brand tonality, values, and storytelling stay consistent across all collaborations.
• Identify new formats, trends, and creators that fit Troovy's voice (fun, kid-first, honest).

What we're on a lookout for:

• 23 years of experience in influencer marketing or creator management.
• Experience in

  FMCG, lifestyle, D2C or consumer brands

  preferred.
• Strong understanding of Instagram + YouTube creator ecosystem.
• Excellent people skills must know how to talk, negotiate & maintain relationships.
• Highly organized with great follow-up and execution skills.
• Ability to write strong briefs and evaluate creative output.
• Someone who loves creators, enjoys fast-paced work, and doesn't shy away from big ideas.

Why Troovy

• Work at a brand co-founded by a child creativity guaranteed.
• Build campaigns that genuinely impact kids & parents across India.
• Young, fun, energy-filled team.
• Culture that encourages experimentation, storytelling & zero-junk thinking (in snacks and in creative work).
• Unlimited healthy snacks :)