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Industry Marketing Lead - Communications, Media and Technology

10 - 14 years

0 Lacs

hyderabad telangana

Posted:1 day ago| Platform: Shine logo

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Skills Required

integrated marketing campaign execution digital marketing b2b marketing demand generation communication skills innovation client segmentation client journeys kpi tracking partner ecosystem

Work Mode

On-site

Job Type

Full Time

Job Description

As the Industry Marketing Lead for the Communications, Media and Technology (CMT) vertical in the EMEA region, your role is crucial in shaping and executing marketing strategies that drive brand growth, client engagement, and revenue impact. You will collaborate closely with regional Field Marketing teams and cross-functional stakeholders to deliver high-impact campaigns and programs. - Act as the CMT industry marketing advisor to EMEA business and marketing stakeholders. - Define and prioritize marketing strategies aligned with vertical growth objectives. - Lead the development and execution of integrated marketing plans and client campaigns. - Design and execute multi-geo multi-channel awareness and lead generation campaigns. - Develop persona profiles and client segmentation strategies. - Create and activate client journeys through research, messaging, and validation. - Support regional Field Marketing teams in effective local activation of integrated campaigns. - Establish and track KPIs to measure campaign effectiveness and ROI. Your deep understanding of business and technology trends in the CMT industry, coupled with over 10 years of experience in B2B marketing, particularly in technology services, will be invaluable. Your strong experience in using digital channels and platforms for awareness and demand gen activities, along with proven success in integrated marketing strategies that deliver measurable outcomes, sets you up for success in this role. - Design joint marketing initiatives with CMT technology alliance partners. - Collaborate across the Marketing ecosystem Corporate, Thought Leadership, and Regional Field Marketing for the right inputs and best outcomes. Your ability to self-start, self-motivate, and manage multiple complex priorities, coupled with comfort in operating within a complex, matrixed organizational structure, will be key. Thriving in dynamic environments and navigating ambiguity with focus and agility will also be essential. Your strong demand generation expertise and client-first mindset will drive success in developing client personas and journey-based marketing strategies. Excellent communication skills, collaborative mindset, and a track record of cross-functional engagement will be crucial in influencing stakeholders across all levels. - Agile and innovative thinker with a strategic mindset. - Open to experimentation and new approaches to build client and partner relationships. Your innovative and adaptable approach, combined with strategic and operational agility, will enable you to excel in this role.,

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