Implementation Lead

Job Description

Description Position at GroupM Nexus The GroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns. Implementation lead along with the activation team creates an effective link between the client-facing and the GroupM nexus Activation Specialists. Reporting of the role This role reporting into the AOR Lead, and dotted line reporting to Non-biddable, GroupM Nexus India Head. 3 best things about the job: Work on one of India s largest brand, shaping their media presence across categories. Lead strategic thinking and integrated solutions for high-impact campaigns. Ability to work under pressure and short turnaround time keeping you nimble and agile in this challenging work environment. (we see this as a positive learning experience) In 3 months: Establish a leadership stance among key stakeholders. You would be expected to have full understanding on your portfolio of brand/s Gain an in-depth understanding of clients organizational structure, marketing calendar, and key business objectives. Ensure smooth team operations and manage existing client relationships effectively. Develop a strong understanding of the EssenceMediacom way of working. In 6 months: Ability to lead strategic & executional discussions with clients. You should be able to have full understanding of what is happening on your clients & lead your team in that aspect. Start interacting with our regional agency teams on client where applicable Strengthen client relationships and be recognized as a trusted media advisor. In 12 months: Drive innovation in digital, data, and content strategies to elevate media presence. Lead the annual planning process for our clients. Be the seamless bridge between local clients & regional/global agency team. Converse on measurement metrics across touchpoint based on campaign objectives Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc. Ability to start driving agency KPIs; balanced with client KPIs Leading client engagement for a set of accounts with total billing 500+ cr. You ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficiencies Responsibilities of the role: Following are the responsibilities of the GroupM Nexus Product and Planning Lead and the varying degree of complexity is subject to individual job level: Work collaboratively with all Agency partners, Implementation head and other other kye stakeholders to ensure shared accountability to deliver value to clients Proactively identify opportunities to improve and enhance campaign delivery benchmarks or efficiency and advise and build activation Team on the same Provide best in class knowledge of Non-Biddable media to GroupM Agency s stakeholders, Campaign Delivery Team and Activation Specialist team Lead the Product planning team in meeting the strategy input, planning, execution, and reporting requirements along with the activation team Coach and mentor managers Review output from the activation Team before delivering to the client to ensure a best in class response Establish solid relationships with the client and the activation team and buying team internally Platform Strategy is effectively embedded in the plan structure based on the aligned process while activation Team is delivering the plans Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures Promote knowledge share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team What you will need: 15+ years of relevant work experience with a minimum of 10+ years of people management experience Thorough knowledge of media planning at strategic as well as implementation levels Extensive knowledge in traditional and Non-Biddable digital media Strong analytical, problem-solving and time management skills Ability to manage key stakeholders, their competing priorities and effectively solve potential conflicts Leadership skills demonstrated as the ability to anticipate and remove a barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo. Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks. Ability to build and maintain a productive collaboration across teams Persuasive and effective communicator with excellent stakeholder relationship management skills Creative and inspirational team leader Strong business process mapping, analytical and problem-solving skills with an eye for detailing Ongoing interest in digital marketing, industry trends, best practices and emerging technologies