Job
Description
About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), is a specialized global business process services partner, providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With an established presence in the US, the UK, India, Mexico, Australia, South Africa, and the Philippines, we make it happen for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our real-world practitioners work collaboratively to deliver future-focused outcomes Brief description of the role: Oversees and manages all aspects of digital marketing campaigns, including strategy development, execution, and performance analysis. Works closely with various teams to ensure that digital marketing efforts align with the overall business objectives and brand guidelines. Core KPIs: Campaign effectiveness and efficiency, prompt tracking and reporting of performance and budgets, set-up error rate, engagement, refine campaign processes from requirements to reporting, adherence. Responsibilities: Overseeing all digital marketing efforts across various channels, such as Paid/Display/Social Ads and email. Oversees the campaign processes, tools, and governance, and monitor KPIs. Builds, supports and refines workflows, for digital campaigns (email, organic search, paid campaigns), ABM etc. Leads the campaign QA: Audit/Test campaign assets (forms, templates, links, UTM, workflows etc.) and the set-up, adherence to internal checklists etc, and oversees UAT. Managing budgets and allocating resources for digital campaigns. Oversees optimisation of campaigns basis business goals, KPIs and benchmarks with focus on ROI and attribution: Focuses on ROI and attribution. Manages customer data and fine tunes engagement strategies. Monitors quality and velocity of digital inbound lead generation from the campaigns. Uses A/B testing and CRO. Focuses on rapid experimentation for velocity in user acquisition and conversion. Collaborating with cross-functional teams to ensure brand consistency and cohesive marketing efforts. Building and maintaining relationships with key stakeholders and external partners. Leverage the workflow platform for intaking campaign requests and managing delivery priorities and managing team capacity. Analysing digital marketing data to inform strategic decisions and optimize campaigns for maximum impact and ROI and delivering to stakeholders the insights into whats working and not working. Ensure compliance to data protection and privacy regulations, such as GDPR, CCPA, etc., and email regulations. AI and Innovation: Leverage AI to improve effectiveness and efficiency through identification of and implementing AI-enabled or AI-led automation in campaigns. Key qualifications, experience, and skills: Bachelor's degree in marketing, business administration, or a related field, with a preference for a master's degree. In overall experience, at least 10 years of managerial experience in digital marketing, with a proven track record of running successful campaigns. Proficiency in marketing automation tools such as HubSpot, SEO/SEM, Google Analytics, CRO and display ad ecosystems viz. Google, Meta, and LinkedIn, and CRM software such as Salesforce. Use of dashboards to visualize and analyze the performance of campaigns and generate actionable insights. Ideal candidate would be tech-oriented, knowledgeable about current marketing trends and strategies, and able to manage and coordinate with different team members effectively. Strong leadership, analytical, and communication skills.
