click-through rates, bounce rates, etc.) and provide insights for ongoing development with solid knowledge of HTML, CSS , and email rendering rendering rendering Roles & Responsibilities Develop and manage end-to-end email marketing campaigns using platforms like SendGrid , Mailchimp and Salesforce Marketing Cloud . Convert design files (PSD, Sketch, or Figma) into fully responsive, mobile-optimized HTML email templates that follow email development best practices. Own the QA process , performing thorough testing and troubleshooting for rendering issues across email clients and devices. Implement advanced features such as personalization , dynamic content , and A/B testing to improve campaign effectiveness. Ensure all email campaigns adhere to industry standards , privacy regulations (e.g., GDPR, CAN-SPAM), and accessibility guidelines . Analyze campaign performance metrics (open rates, CTR, bounce rates, etc.) and provide insights for continuous improvement. Stay current with emerging email trends , tools , and technologies to enhance deliverability and user engagement. Document workflows, maintain code repositories, and contribute to team knowledge sharing and process improvements. Key Skills & Qualifications 1 to 3 years of hands-on experience in HTML email development with solid knowledge of HTML, CSS , and email rendering constraints . Proven experience in building responsive , cross-client compatible email templates. Excellent attention to detail. Familiarity with email testing platforms such as Litmus , Email on Acid , or Testi@ for preview and rendering checks. Familiarity with privacy and anti-spam regulations. Familiarity with DCM/Crossix/DV tag implementation. Eager to continuously learn and adapt to new technologies and tools . Basic knowledge of email deliverability factors , anti-spam regulations , and sender reputation management. Strong analytical mindset with the ability to track performance and suggest data-driven optimizations. Excellent communication skills and the ability to work independently while being a good team player in a fast-paced environment. Detail-oriented with strong time management and problem-solving skills Role & responsibilities
