Junior Email Campaign Developer

click-through rates, bounce rates, etc.) and provide insights for ongoing development

Roles & Responsibilities

• Develop and manage end-to-end email marketing campaigns using platforms like

  SendGrid

  ,

  Mailchimp

  and

  Salesforce Marketing Cloud

  .
• Convert

  design files (PSD, Sketch, or Figma)

  into fully responsive, mobile-optimized HTML email templates that follow email development best practices.
• Own the

  QA process

  , performing thorough testing and troubleshooting for rendering issues across email clients and devices.
• Implement advanced features such as

  personalization

  ,

  dynamic content

  , and

  A/B testing

  to improve campaign effectiveness.
• Ensure all email campaigns adhere to

  industry standards

  ,

  privacy regulations

  (e.g., GDPR, CAN-SPAM), and

  accessibility guidelines

  .
• Analyze campaign performance metrics (open rates, CTR, bounce rates, etc.) and provide insights for continuous improvement.
• Stay current with

  emerging email trends

  ,

  tools

  , and

  technologies

  to enhance deliverability and user engagement.
• Document workflows, maintain code repositories, and contribute to team knowledge sharing and process improvements.

Key Skills & Qualifications

• 1 to 3 years of hands-on experience in

  HTML email development

  with solid knowledge of

  HTML, CSS

  , and

  email rendering constraints

  .
• Proven experience in building

  responsive

  , cross-client compatible email templates.
• Excellent

  attention to detail.

• Familiarity with

  email testing platforms

  such as

  Litmus

  ,

  Email on Acid

  , or

  Testi@

  for preview and rendering checks.
• Familiarity with

  privacy and anti-spam

  regulations.
• Familiarity with

  DCM/Crossix/DV tag

  implementation.
• Eager to continuously learn and

  adapt to new technologies and tools

  .
• Basic knowledge of

  email deliverability factors

  ,

  anti-spam regulations

  , and sender reputation management.
• Strong analytical mindset with the ability to track performance and suggest data-driven optimizations. Excellent communication skills and the ability to work independently while being a good team player in a fast-paced environment.

Role & responsibilities