Job
Description
About The Role
Skill required: Delivery - Social Media Monitoring & Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
What would you do? Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management.
What are we looking for? Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights. Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred
Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
Qualification
Any Graduation
