HubSpot Consultant

As a Marketing Automation Executive at TRooTech Business Solutions, you will play a crucial role in managing and optimizing the HubSpot CRM system to drive effective lead management and customer engagement. Your responsibilities will include: - **Own and Manage HubSpot CRM:** You will act as the primary HubSpot administrator, overseeing user access, permissions, data integrity, and platform optimization. - **Setup & Onboarding:** Handle user provisioning/deprovisioning and ensure smooth onboarding with proper workflows and training support. - **Workflow & Automation Management:** Build and refine complex workflows, sequences, and automation across Marketing, Sales, and Service Hubs to streamline lead management and customer engagement. - **CRM Optimization:** Audit existing setups, identify gaps, and optimize performance, structure, reporting, and automation processes. - **Cross-functional Collaboration:** Work closely with internal teams to gather requirements and develop solutions aligned with business goals. - **Dashboards & Reporting:** Create custom dashboards and reports to track campaign performance, sales pipelines, and service metrics. - **Integration & API Management:** Manage and optimize integrations with third-party tools like Talkdesk, Slack, databases, or analytics platforms. - **Process Documentation:** Maintain clear and up-to-date documentation for workflows, configurations, and processes. - **Training & Support:** Provide training to internal users and support adoption of best practices across the organization. - **Data Management:** Ensure data hygiene, segmentation accuracy, and alignment with reporting needs. - **Stay Current:** Monitor and implement HubSpot updates, beta features, and ecosystem improvements. **Requirements:** - 3 to 5 years of hands-on experience managing and administering HubSpot CRM. - Deep expertise across HubSpot Marketing Hub, Sales Hub, Operation Hub, and Service Hub. - Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization. - Familiarity with third-party integrations, APIs, and data flows. - Excellent understanding of data segmentation, lifecycle stages, and CRM performance tracking. - Proven ability to work independently and take ownership of HubSpot as a core platform. - Strong communication skills to convert business requirements into CRM functionality. - Experience with SQL, webhooks, or custom-coded workflows (preferred). - HubSpot certifications (Marketing, Sales, Service Hub) are a strong plus. **Preferred Skills (Bonus):** - Experience working in a digital agency or SaaS environment. - Understanding of customer journey mapping and growth funnel optimization.,