19 Data Segmentation Jobs

You will play a critical role as a Customer Data Platform (CDP) Operations Specialist at Amgen, enabling personalized, data-driven customer engagement across the omnichannel ecosystem. Your responsibilities will include: - Building and managing audience segmentation and activation using Salesforce Customer Data Platform (CDP), Data Cloud, to enable personalized, data-driven campaigns. - Configuring and validating data source trust, identity resolution, and profile stitching rules within Salesforce Data Cloud to ensure accurate and unified customer profiles. - Collaborating with data engineering and analytics teams to maintain scalable, reliable data pipelines feeding into CDP. - Implementing audience governance frameworks to ensure data privacy, compliance (e.g., CAN-SPAM, CCPA, GDPR), and consistency in audience usage. - Supporting campaign orchestration by defining entry criteria, decision splits, and activation logic tied to unified CDP segments. - Conducting QA and UAT of CDP audiences and integrations to validate accuracy, coverage, and expected campaign performance. - Monitoring segment performance, activation trends, and data flows, providing insights and recommendations for optimization. - Staying current on Salesforce CDP enhancements, features, and best practices, contributing to continuous improvement and knowledge sharing across the organization. - Managing Data Lake Object (DLO) -to-Data Model Object (DMO) mapping to ensure seamless alignment between ingested data and the business-ready canonical model. - Supporting new data ingestions in collaboration with the DTI team, ensuring data integrity and scalability. - Overseeing data transformation monitoring and maintenance within CDP, proactively addressing errors or inefficiencies. - Driving identity resolution processes to unify customer records across systems. - Ensuring the DMO layer is business-ready by validating that fields, objects, and naming conventions are meaningful to business users. - Partnering with the Campaign Execution team to resolve technical challenges in segmentation and activation, ensuring smooth downstream execution. - Facilitating cross-functional issue resolution, coordinating between business, data engineering, and tech teams to address blockers and ensure timely delivery. Qualifications: - Masters degree with 5+ years of relevant experience in Marketing Technology, CRM, Data Analytics, Computer Science, or related field; OR - Bachelors degree with 5+ years of relevant experience. - Strong understanding of digital compliance, web accessibility, and regulated industry standards. - Excellent communication, stakeholder management, and project delivery skills. Preferred Experience: - Pharmaceutical or healthcare sector experience. - Familiarity with Agile methodologies and sprint-based delivery. - Working knowledge of Salesforce Marketing Cloud or other CRM platforms. - Technical understanding of web architectures, APIs, and performance optimization. Functional Skills: Must-Have Skills: - Hands-on experience with Salesforce CDP (Data Cloud) for segmentation, audience management, and activation. - Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio). - Proficiency in SQL/SOQL and understanding of data structures in CRM and CDP environments. - Knowledge of data privacy, governance, and compliance standards in the U.S. (e.g., CAN-SPAM, CCPA, GDPR). Good-to-Have Skills: - Exposure to identity resolution concepts and methodologies. - Experience integrating CDP segments into multichannel orchestration tools. - Familiarity with marketing analytics tools and data visualization platforms. - Experience working in agile methodologies and sprint planning processes. PROFESSIONAL CERTIFICATIONS: - Preferred Salesforce Data Cloud Consultant certification. - Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer). SOFT SKILLS: - Strong analytical and problem-solving skills with attention to detail. - Excellent communication and collaboration skills; partner with technical/non-technical stakeholders. - Effective organizational skills with the ability to manage multiple initiatives simultaneously. - Demonstrated ability to thrive in a fast-paced, agile environment. - Strong presentation skills to communicate CDP insights and operational results to stakeholders.,

The opportunity requires a young and talented individual with the ability to analyze reports, strategize daily based on campaign performance, and aspire to build a career in digital marketing. As a keen learner, you will have the chance to delve into various channels, play a crucial role in the delivery process, and drive results effectively. Your responsibilities will include scheduling campaigns in a timely and precise manner, generating reports on revenue and other KPIs using analytical tools, maintaining accurate online and offline campaign records, engaging in creative design with HTML, and demonstrating a strong grasp of warmup, data segmentation, and utilization concepts. Additionally, you should be familiar with terms such as CPM, CPC, CPO, CPL, CPV, and CLTV. To excel in this role, you must possess excellent written and verbal communication skills, along with strong interpersonal and collaboration abilities. A basic understanding of digital marketing, intermediate proficiency in MS Office and HTML, and comfort with data and numbers are essential requirements. The ideal candidate should hold a minimum qualification of a graduate degree, with 0-1 years of relevant experience.,

As an Adobe Campaign Specialist at DataShouts Solutions Pvt. Ltd., you will play a crucial role in supporting our enterprise client by managing end-to-end campaign execution and optimization using Adobe Campaign Standard or Classic. Your responsibilities will include designing, building, testing, and deploying multi-channel marketing campaigns (Email, SMS, Push, etc.), creating workflows, target segments, and personalized content. You will collaborate with stakeholders to gather campaign requirements, monitor and optimize campaign performance, ensure compliance with data governance standards, troubleshoot campaign execution issues, and maintain documentation for campaign configuration and processes. To excel in this role, you should possess at least 4 years of hands-on experience with Adobe Campaign (Classic or Standard) and have a strong understanding of data segmentation, workflows, personalization, and campaign lifecycle management. Familiarity with HTML, CSS, and scripting languages for email customization, experience in working with large-scale marketing datasets and relational databases (SQL), excellent communication skills, and stakeholder management experience are essential. Your ability to thrive in a fast-paced, client-facing environment will be key to your success. If you are a proactive and results-driven individual with a passion for leveraging Adobe Campaign to drive impactful marketing campaigns, we encourage you to apply for this role. Immediate joiners, particularly those currently serving notice period, are preferred. Adobe Campaign certification is a plus. Join our team at DataShouts and be part of a dynamic environment where you can contribute to optimizing digital presence and achieving marketing goals through actionable insights and strategic development.,

As an intern at Dextra Labs, you will have the opportunity to be involved in various tasks that contribute to the company's success. Your day-to-day responsibilities will include conducting market research and competition analysis, assisting in pre-sales activities and outreach, filtering and segmenting data from existing databases, and supporting internal marketing campaigns and initiatives. Dextra Labs is an AI-driven firm that specializes in providing data-driven insights for effective decision-making. Our solutions are designed to optimize processes, enhance brand reputation, and improve customer satisfaction by leveraging the power of data. With a dedicated team, we are committed to unlocking data's transformative potential and offering innovative solutions such as RA:1, CTO Office, and FieldXpress. RA:1 is a cutting-edge tool that revolutionizes data analysis through generative AI and advanced features like forensic and patent search, along with a personalized research assistant. CTO Office focuses on elevating technology strategies, bridging productivity gaps, and accelerating digital transformation journeys with the help of our expert team. FieldXpress serves as a leading no-code platform for field operations, catering to sales, service, surveys, and research requirements without the need for customizations.,

As an Associate Manager Sales Operations at Azentio, you will play a crucial role in driving operational efficiency, sales effectiveness, and strategic alignment across our global Go-To-Market (GTM) teams. You will collaborate closely with Sales, Marketing, Finance, and other stakeholders to optimize CRM usage, automate sales processes, and provide actionable insights to fuel revenue growth. Your responsibilities will include implementing and adapting centralized sales processes to enhance efficiency and customer experience, identifying opportunities for productivity improvement within sales and marketing functions, and driving the adoption and continuous enhancement of sales tools. You will also define and manage key performance indicators (KPIs), ensuring robust reporting to support leadership decision-making, lead change management initiatives, and oversee Salesforce platform usage to ensure process consistency and best practices. To be successful in this role, you should possess 5-8 years of relevant experience in Sales Operations, Business Operations, Sales Enablement, or Project Management. You should have a proven track record of implementing sales enablement initiatives and process improvement strategies, along with strong hands-on experience with Salesforce, including governance, reporting, and administration. Advanced analytical skills, proficiency in data segmentation, visualization, and insight generation, as well as experience in cross-functional collaboration and stakeholder management are essential. Preferred qualifications include a background in consulting, SaaS, media, BFSI, or technology industries, exposure to sales performance management and/or marketing operations, strong communication and presentation skills, a proactive and solutions-driven mindset, and familiarity with business intelligence tools such as Power BI or Tableau. Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa & United States by providing world-class software products built on the latest technologies, exceptional customer service based on deep domain understanding, becoming an employer of choice, and achieving top quartile growth and margins. The core values at Azentio include customer centricity, innovation, accountability, and a focus on results. If you are passionate about driving operational excellence and sales effectiveness in a dynamic environment, we invite you to be a part of our journey at Azentio.,

Greetings from TRooTech Business Solutions! As a CRM Consultant at TRooTech Business Solutions, you will be responsible for owning and managing the HubSpot CRM system. Your key responsibilities will include acting as the primary HubSpot administrator, managing user access, permissions, data integrity, and platform optimization. You will handle user provisioning/deprovisioning, ensure smooth onboarding, and provide training support. Additionally, you will build and refine complex workflows, sequences, and automation across Marketing, Sales, and Service Hubs to streamline lead management and customer engagement. It will be your duty to audit existing setups, identify gaps, and optimize performance, structure, reporting, and automation processes. Collaboration with internal teams such as Marketing, Sales, Support, and Product will be essential to gather requirements and develop solutions aligned with business goals. You will create custom dashboards and reports to track campaign performance, sales pipelines, and service metrics. Managing and optimizing integrations with third-party tools, maintaining clear documentation for workflows and processes, providing training to internal users, supporting adoption of best practices, ensuring data hygiene, segmentation accuracy, and alignment with reporting needs, and staying current with HubSpot updates and ecosystem improvements are also part of your responsibilities. To be successful in this role, you should have 3 to 5 years of hands-on experience managing and administering HubSpot CRM, deep expertise across HubSpot Marketing Hub, Sales Hub, Operation Hub, and Service Hub, strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization, familiarity with third-party integrations, APIs, and data flows, excellent understanding of data segmentation, lifecycle stages, and CRM performance tracking, proven ability to work independently, strong communication skills, experience with SQL, webhooks, or custom-coded workflows (preferred), and HubSpot certifications (Marketing, Sales, Service Hub) are a strong plus. Experience working in a digital agency or SaaS environment and an understanding of customer journey mapping and growth funnel optimization are preferred skills. If you are ready to take on the challenge of digital transformation and be the solution for innovative applications for startups and enterprises to grow and advance in the digital space, then TRooTech Business Solutions is the place for you! Join us in crafting the best future for clients from across the world using our technological intellect. Apply now and be a part of our team in Ahmedabad.,

Looking for a Lead Marketing & Data Cloud Specialist to drive SFMC & Data Cloud operations, design customer journeys, optimize campaigns, ensure compliance, leverage data for personalization, and deliver scalable, data-driven marketing growth.

As a seasoned HubSpot CRM Specialist with 5 - 7 years of hands-on implementation experience, you will play a crucial role in leading and managing full-cycle HubSpot CRM implementations. Your track record of managing end-to-end CRM projects will be essential in customizing and configuring HubSpot CRM to align with business processes and requirements, ensuring successful data migration, system integration, and user adoption. Your deep understanding of HubSpot's CRM capabilities will allow you to design and implement integrations between HubSpot CRM and other business systems, troubleshoot and resolve integration issues promptly, and analyze existing business processes to recommend CRM best practices for enhanced efficiency and productivity. Your responsibilities will also include developing and maintaining workflows, automation rules, and data segmentation strategies within HubSpot, providing ongoing system improvements and support to adapt to evolving business needs, and developing and maintaining dashboards, reports, and analytics to provide insights into sales, marketing, and customer service performance. Your ability to monitor CRM data quality and integrity, implementing data governance practices as needed, will be crucial in driving the success of CRM projects. To excel in this role, you must have a strong understanding of CRM best practices and business processes, proficiency in HubSpot CRM customization, configuration, and administration, hands-on experience with HubSpot integrations utilizing APIs and integration platforms, a solid understanding of data migration processes and tools, and experience with CRM reporting, analytics, and data visualization tools. Excellent communication and interpersonal skills, strong problem-solving abilities, attention to detail, and the ability to work independently and collaboratively within a team are also key qualifications for this position. Additionally, your experience with other CRM platforms such as Salesforce, Microsoft Dynamics, familiarity with marketing automation and customer support tools integrated with HubSpot, and relevant certifications in Implementation, Integration, and Sales Software will be beneficial. Vertis offers best-in-class compensation, medical benefits, an international and multicultural environment, training & development opportunities, and career growth prospects in a successful, fast-growing company. Our hiring process involves a thorough review of applications by our Talent Acquisition team, and shortlisted candidates will be contacted for further discussions. Vertis is an Equal Opportunity Employer that values diversity and inclusion, and we are committed to building a team that embraces a wide range of perspectives, abilities, identities, and experiences. Your application is appreciated, and we look forward to potentially welcoming you to our team.,

You will be working as a Marketing Platform Auto Specialist at Accenture. Accenture is a global professional services company with expertise in digital, cloud, and security services across various industries. With a team of 699,000 professionals worldwide, Accenture aims to deliver innovative solutions through technology and human ingenuity to clients in over 120 countries. Your role will involve leveraging your 7 to 11 years of experience to drive marketing performance by combining deep functional and technical expertise. You will be responsible for managing marketing complexity with limited resources and enhancing operational efficiencies through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. As a part of your responsibilities, you will focus on creating and designing Digital Marketing Ads & Promotions using Braze, a customer engagement platform. You will work on architecting, solutioning, developing, and testing platform capabilities for clients. Additionally, you will be involved in streamlining business processes, strategic planning with clients, managing Braze Campaign developers, troubleshooting complex problems, and leading end-to-end implementations with Braze. Key skills required for this role include knowledge of Liquid and SQL, experience in managing customer communication campaigns, and evaluating new functionalities for the platform. You will also be responsible for establishing best practices in application support, requirement gathering, analysis, solution design, and maintaining technical documentation. Your ability to lead strategy sessions, communicate design options, and drive growth within the team will be crucial in ensuring successful implementations and client satisfaction.,

You are a proactive and experienced Salesforce operations professional who thrives at the intersection of business and technology. With a strong technical foundation and a passion for process improvement, you enjoy working with cross-functional teams to simplify, scale, and automate CRM workflows that drive measurable business impact. Lead the day-to-day operations, administration, and maintenance of the Salesforce platform from a business outlook. Partner with Sales Ops, Marketing, and IT to implement scalable processes and automation across the CRM ecosystem. Own data hygiene, deduplication, enrichment processes, and help maintain a high level of CRM data quality. Manage user roles, permissions, profiles, and license usage in line with compliance and security standards. Collaborate with cross-functional teams to support GTM initiatives like lead lifecycle, opportunity management, forecasting etc. Lead UAT, deployment, and change management for enhancements and fixes. Mentor junior admins or support teams and help build internal documentation and best practices. Professional Expertise And Must-Have Skills - 8-10 years of Salesforce Administration including configuration of objects, fields, page layouts, record types, validation rules, and flows - Knowledge of Account and Contact management best practices, including data segmentation, enrichment, deduplication, and hierarchy management - Exposure to Revenue Operations workflows such as territory management, pipeline coverage, and quota tracking - Ability to translate technical concepts into clear business terms and vice versa - Proactively identifies bottlenecks in processes and proposes practical, scalable solutions - Deep expertise in day-to-day Salesforce operations, including user management, data governance, process automation, and system configuration - Led and optimized core operational processes such as lead routing, case management, segmentation, territory assignments, and data hygiene - Proven track record of implementing automation and workflow efficiencies that reduced manual tasks, improved CRM usability, and increased team productivity - Acted as the operational point of contact for Sales, Marketing, and RevOps teams, ensuring smooth execution of GTM processes and high data quality standards Education - Bachelor's degree in computer science, Information Systems, or a related field BMC's culture values its people and encourages diversity and inclusion. The company offers a supportive environment where employees can thrive and grow. If you are excited about BMC and this role, even if you are unsure about meeting all the qualifications, we encourage you to apply. The salary listed is one component of BMC's compensation package, which includes additional rewards and benefits based on location and performance.,

The Marketing Operations & Client Service role is a crucial position within the Marketing Department, responsible for bridging the gap between marketing strategy and execution while ensuring high levels of client satisfaction. This role involves optimizing marketing processes, managing marketing technology, and acting as a key contact point for both internal stakeholders and external partners. The primary objective is to facilitate smooth campaign delivery and efficient communication of marketing initiatives and results. In terms of Marketing Operations, you will be tasked with overseeing the day-to-day functions of the marketing department to ensure operational efficiency and effectiveness. This includes managing and enhancing the marketing technology stack, implementing standardized workflows and best practices, maintaining data integrity within marketing databases, monitoring budgets, and coordinating with internal teams to align marketing efforts with overall business goals. Furthermore, you will be responsible for managing vendor relationships, developing marketing calendars, analyzing performance data, and implementing optimization strategies. Regarding Client Service, you will serve as the main point of contact for internal stakeholders, effectively communicating marketing strategies, gathering feedback for continuous improvement, and coordinating with external agencies and partners to ensure timely asset delivery and brand guideline adherence. Additionally, you will manage client relationships for specific marketing initiatives, prepare and present marketing reports to internal stakeholders, and address any marketing-related inquiries or issues promptly and professionally. To qualify for this role, you should possess a Bachelor's degree in Marketing, Business Administration, Communications, or a related field, along with 3-5 years of experience in marketing operations, project management, or client service, preferably within the hospitality or service industry. You should have a strong understanding of marketing principles and digital marketing channels, proficiency in marketing automation platforms, CRM systems, and project management tools, excellent organizational and communication skills, and the ability to collaborate effectively with cross-functional teams. An analytical mindset, proactive problem-solving abilities, and a customer-centric approach are also essential for success in this role. This is a full-time position that requires in-person work during day shifts at ORO The Estate in Bangalore Nandi Hills.,

SAP S4H Data Migration : Analysis of source and destination systems to produce data mapping for data extraction Responsible for translating data files from source format (SAP) to destination format (eg: SAP, JDE, etc.) Data export processes and scripting Ensure data integrity during data segmentation and conversion Reconcile converted data to ensure accuracy Documentation for reference in future Location: Chandigarh,Dadra & Nagar Haveli,Jammu,Lakshadweep,Nagar,New Delhi,Puducherry,Pune,Daman,Diu,Goa,Haveli,Sikkim

Salesforce data cloud Developer JD Key Responsibilities: Design, configure, and implement solutions within Salesforce Data Cloud to unify customer profiles across sources. Develop and maintain data ingestion pipelines , identity resolution rules, calculated insights, and activation targets. Collaborate with marketing, sales, analytics, and IT teams to define data requirements and use cases. Create and manage data streams and harmonization rules for ingesting data from Salesforce, cloud storage, and external systems. Implement and maintain segmentations and activation strategies using Data Cloud tools. Write and optimize SQL, JSON, and data transformation logic for calculated insights and unification. Monitor data quality, performance, and governance of the Data Cloud environment. Participate in solution architecture, integration planning, and technical documentation. Stay updated on Salesforce Data Cloud enhancements, best practices, and industry trends. Required Qualifications: Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field. 2+ years of Salesforce development experience, including Salesforce CDP/Data Cloud . Strong understanding of data integration, customer identity resolution, and segmentation strategies. Hands-on experience with Salesforce Data Cloud features like: Data Streams & Data Model Objects (DMOs) Identity Resolution Rules Calculated Insights Segments & Activations Proficiency in SQL , JSON, and data mapping techniques. Experience with Salesforce tools (e.g., Marketing Cloud, MuleSoft, CRM Analytics ) is a plus. Salesforce certifications such as: Salesforce Certified Data Cloud Consultant

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.

Urgent Hiring for Data Engineers Job Location: Lucknow (On-Site) Exp - 4+ yrs (relevant) Salary range: 15 lpa - 18 lpa No.of open positions : 10 Immediate joiners are only required Job Overview: We are seeking experienced Data Engineer to join our team. As a Data Engineer, you will be responsible for designing, building, and maintaining large-scale data systems and pipelines. You will work closely with our data science team to prepare data for prescriptive and predictive modeling, ensuring high-quality data outputs. Key Responsibilities: - Analyze and organize raw data from various sources - Build and maintain data systems and pipelines - Prepare data for prescriptive and predictive modeling - Combine raw information from different sources to generate valuable insights - Enhance data quality and reliability Requirements : - 4+ years of experience as a Data Engineer or in a similar role - Technical expertise in data models, data mining, and segmentation techniques - Experience with Cloud data technologies (Azure Data Factory, Databricks) - Knowledge of CI/CD pipelines and Jenkins - Strong programming skills in Python - Hands-on experience with SQL databases

Responsibilities: * Implement digital marketing strategies using HTML/CSS and data segmentation techniques. * Develop custom solutions on Salesforce platform with focus on marketing automation. *Set up and configure data models. Annual bonus

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Must Have Skills Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Good to Have Skills Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients

Job Title - S&C Global Network - AI - Marketing (MMM) - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru, BDC7C Must-have skills: Market Mix Modeling (MMM) Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Must have knowledge of SQL language and at-least one cloud-based technologies (Azure, AWS, GCP) Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data Must have data migration experience from cloud to snowflake (Azure, GCP, AWS) Managing sets of XML, JSON, and CSV from disparate sources. Manage documentation of data models, architecture, and maintenance processes Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc. Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc. Proficient in Excel, MS word, PowerPoint, etc. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. WHAT'S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. Accenture will continually invest in your learning and growth. Youll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative. What you would do in this role Working through the phases of project Define data requirements for creating a model and understand the business problem Clean, aggregate, analyze, interpret data and carry out quality analysis of it 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation Experience in working with nonlinear optimization techniques. Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib Development of AI/ML models Develop and Manage data pipelines Develop and Manage Data within different layers of Snowflake Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models. Working along with the team and consultant/manager Looking for insight and creating a presentation to demonstrate these insights Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress About Our Company | Accenture Qualifications Experience: 8 to 10 Years Educational Qualification: B.Com with 15 yrs edu