11 Data Segmentation Jobs

You will be working as a Marketing Platform Auto Specialist at Accenture. Accenture is a global professional services company with expertise in digital, cloud, and security services across various industries. With a team of 699,000 professionals worldwide, Accenture aims to deliver innovative solutions through technology and human ingenuity to clients in over 120 countries. Your role will involve leveraging your 7 to 11 years of experience to drive marketing performance by combining deep functional and technical expertise. You will be responsible for managing marketing complexity with limited resources and enhancing operational efficiencies through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. As a part of your responsibilities, you will focus on creating and designing Digital Marketing Ads & Promotions using Braze, a customer engagement platform. You will work on architecting, solutioning, developing, and testing platform capabilities for clients. Additionally, you will be involved in streamlining business processes, strategic planning with clients, managing Braze Campaign developers, troubleshooting complex problems, and leading end-to-end implementations with Braze. Key skills required for this role include knowledge of Liquid and SQL, experience in managing customer communication campaigns, and evaluating new functionalities for the platform. You will also be responsible for establishing best practices in application support, requirement gathering, analysis, solution design, and maintaining technical documentation. Your ability to lead strategy sessions, communicate design options, and drive growth within the team will be crucial in ensuring successful implementations and client satisfaction.,

You are a proactive and experienced Salesforce operations professional who thrives at the intersection of business and technology. With a strong technical foundation and a passion for process improvement, you enjoy working with cross-functional teams to simplify, scale, and automate CRM workflows that drive measurable business impact. Lead the day-to-day operations, administration, and maintenance of the Salesforce platform from a business outlook. Partner with Sales Ops, Marketing, and IT to implement scalable processes and automation across the CRM ecosystem. Own data hygiene, deduplication, enrichment processes, and help maintain a high level of CRM data quality. Manage user roles, permissions, profiles, and license usage in line with compliance and security standards. Collaborate with cross-functional teams to support GTM initiatives like lead lifecycle, opportunity management, forecasting etc. Lead UAT, deployment, and change management for enhancements and fixes. Mentor junior admins or support teams and help build internal documentation and best practices. Professional Expertise And Must-Have Skills - 8-10 years of Salesforce Administration including configuration of objects, fields, page layouts, record types, validation rules, and flows - Knowledge of Account and Contact management best practices, including data segmentation, enrichment, deduplication, and hierarchy management - Exposure to Revenue Operations workflows such as territory management, pipeline coverage, and quota tracking - Ability to translate technical concepts into clear business terms and vice versa - Proactively identifies bottlenecks in processes and proposes practical, scalable solutions - Deep expertise in day-to-day Salesforce operations, including user management, data governance, process automation, and system configuration - Led and optimized core operational processes such as lead routing, case management, segmentation, territory assignments, and data hygiene - Proven track record of implementing automation and workflow efficiencies that reduced manual tasks, improved CRM usability, and increased team productivity - Acted as the operational point of contact for Sales, Marketing, and RevOps teams, ensuring smooth execution of GTM processes and high data quality standards Education - Bachelor's degree in computer science, Information Systems, or a related field BMC's culture values its people and encourages diversity and inclusion. The company offers a supportive environment where employees can thrive and grow. If you are excited about BMC and this role, even if you are unsure about meeting all the qualifications, we encourage you to apply. The salary listed is one component of BMC's compensation package, which includes additional rewards and benefits based on location and performance.,

The Marketing Operations & Client Service role is a crucial position within the Marketing Department, responsible for bridging the gap between marketing strategy and execution while ensuring high levels of client satisfaction. This role involves optimizing marketing processes, managing marketing technology, and acting as a key contact point for both internal stakeholders and external partners. The primary objective is to facilitate smooth campaign delivery and efficient communication of marketing initiatives and results. In terms of Marketing Operations, you will be tasked with overseeing the day-to-day functions of the marketing department to ensure operational efficiency and effectiveness. This includes managing and enhancing the marketing technology stack, implementing standardized workflows and best practices, maintaining data integrity within marketing databases, monitoring budgets, and coordinating with internal teams to align marketing efforts with overall business goals. Furthermore, you will be responsible for managing vendor relationships, developing marketing calendars, analyzing performance data, and implementing optimization strategies. Regarding Client Service, you will serve as the main point of contact for internal stakeholders, effectively communicating marketing strategies, gathering feedback for continuous improvement, and coordinating with external agencies and partners to ensure timely asset delivery and brand guideline adherence. Additionally, you will manage client relationships for specific marketing initiatives, prepare and present marketing reports to internal stakeholders, and address any marketing-related inquiries or issues promptly and professionally. To qualify for this role, you should possess a Bachelor's degree in Marketing, Business Administration, Communications, or a related field, along with 3-5 years of experience in marketing operations, project management, or client service, preferably within the hospitality or service industry. You should have a strong understanding of marketing principles and digital marketing channels, proficiency in marketing automation platforms, CRM systems, and project management tools, excellent organizational and communication skills, and the ability to collaborate effectively with cross-functional teams. An analytical mindset, proactive problem-solving abilities, and a customer-centric approach are also essential for success in this role. This is a full-time position that requires in-person work during day shifts at ORO The Estate in Bangalore Nandi Hills.,

SAP S4H Data Migration : Analysis of source and destination systems to produce data mapping for data extraction Responsible for translating data files from source format (SAP) to destination format (eg: SAP, JDE, etc.) Data export processes and scripting Ensure data integrity during data segmentation and conversion Reconcile converted data to ensure accuracy Documentation for reference in future Location: Chandigarh,Dadra & Nagar Haveli,Jammu,Lakshadweep,Nagar,New Delhi,Puducherry,Pune,Daman,Diu,Goa,Haveli,Sikkim

Salesforce data cloud Developer JD Key Responsibilities: Design, configure, and implement solutions within Salesforce Data Cloud to unify customer profiles across sources. Develop and maintain data ingestion pipelines , identity resolution rules, calculated insights, and activation targets. Collaborate with marketing, sales, analytics, and IT teams to define data requirements and use cases. Create and manage data streams and harmonization rules for ingesting data from Salesforce, cloud storage, and external systems. Implement and maintain segmentations and activation strategies using Data Cloud tools. Write and optimize SQL, JSON, and data transformation logic for calculated insights and unification. Monitor data quality, performance, and governance of the Data Cloud environment. Participate in solution architecture, integration planning, and technical documentation. Stay updated on Salesforce Data Cloud enhancements, best practices, and industry trends. Required Qualifications: Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field. 2+ years of Salesforce development experience, including Salesforce CDP/Data Cloud . Strong understanding of data integration, customer identity resolution, and segmentation strategies. Hands-on experience with Salesforce Data Cloud features like: Data Streams & Data Model Objects (DMOs) Identity Resolution Rules Calculated Insights Segments & Activations Proficiency in SQL , JSON, and data mapping techniques. Experience with Salesforce tools (e.g., Marketing Cloud, MuleSoft, CRM Analytics ) is a plus. Salesforce certifications such as: Salesforce Certified Data Cloud Consultant

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.

Urgent Hiring for Data Engineers Job Location: Lucknow (On-Site) Exp - 4+ yrs (relevant) Salary range: 15 lpa - 18 lpa No.of open positions : 10 Immediate joiners are only required Job Overview: We are seeking experienced Data Engineer to join our team. As a Data Engineer, you will be responsible for designing, building, and maintaining large-scale data systems and pipelines. You will work closely with our data science team to prepare data for prescriptive and predictive modeling, ensuring high-quality data outputs. Key Responsibilities: - Analyze and organize raw data from various sources - Build and maintain data systems and pipelines - Prepare data for prescriptive and predictive modeling - Combine raw information from different sources to generate valuable insights - Enhance data quality and reliability Requirements : - 4+ years of experience as a Data Engineer or in a similar role - Technical expertise in data models, data mining, and segmentation techniques - Experience with Cloud data technologies (Azure Data Factory, Databricks) - Knowledge of CI/CD pipelines and Jenkins - Strong programming skills in Python - Hands-on experience with SQL databases

Responsibilities: * Implement digital marketing strategies using HTML/CSS and data segmentation techniques. * Develop custom solutions on Salesforce platform with focus on marketing automation. *Set up and configure data models. Annual bonus

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Must Have Skills Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Good to Have Skills Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients

Job Title - S&C Global Network - AI - Marketing (MMM) - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru, BDC7C Must-have skills: Market Mix Modeling (MMM) Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Must have knowledge of SQL language and at-least one cloud-based technologies (Azure, AWS, GCP) Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data Must have data migration experience from cloud to snowflake (Azure, GCP, AWS) Managing sets of XML, JSON, and CSV from disparate sources. Manage documentation of data models, architecture, and maintenance processes Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc. Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc. Proficient in Excel, MS word, PowerPoint, etc. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. WHAT'S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. Accenture will continually invest in your learning and growth. Youll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative. What you would do in this role Working through the phases of project Define data requirements for creating a model and understand the business problem Clean, aggregate, analyze, interpret data and carry out quality analysis of it 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation Experience in working with nonlinear optimization techniques. Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib Development of AI/ML models Develop and Manage data pipelines Develop and Manage Data within different layers of Snowflake Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models. Working along with the team and consultant/manager Looking for insight and creating a presentation to demonstrate these insights Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress About Our Company | Accenture Qualifications Experience: 8 to 10 Years Educational Qualification: B.Com with 15 yrs edu