Head - Public Relations and Digital Communications

Role Overview

Lead all public relations, digital marketing, and media communication initiatives for the Pump Academy. The role involves strategic planning and hands-on execution of PR, digital outreach, content marketing, and brand positioning to establish iPUMPNETs Pump Academy as a thought leader in the industrial IoT and pump technology space.

Key Responsibilities

• Public Relations & Media:

• Develop and execute PR strategies to enhance brand visibility.
  
• Build and maintain strong relationships with media houses, trade magazines, and industry publications.
  
• Manage press releases, interviews, leadership features, and media coverage.
  
• Plan and coordinate media openings, leadership articles, and event publicity.
  

• Digital Marketing:

• Oversee all digital marketing activities including SEO, SEM, social media, and content creation.
  
• Manage official social media handles (LinkedIn, Instagram, X, Facebook, YouTube, etc.).
  
• Plan digital campaigns to promote academy programs, webinars, and thought leadership content.
  
• Track performance metrics and optimize content based on analytics.
  

• Content & Creative:

• Drive concept development for campaigns, events, and awareness programs.
  
• Work with designers, writers, and external agencies for posts, videos, and creative assets.
  
• Manage website updates, blogs, and online presence to align with brand goals.
  

• Stakeholder Engagement:

• Coordinate internal communications for leadership visibility.
  
• Represent the academy at industry events and forums.
  
• Support collaborations with academic institutions, trade bodies, and technology partners.
  

Requirements

• Graduate/Postgraduate in PR, Mass Communication, Marketing, or related field.
  
• Proven experience (minimum 7 years) in public relations, digital marketing, or communications.
  
• Strong understanding of media relations, social media management, and online branding.
  
• Excellent written and verbal communication skills.
  
• Ability to conceptualize campaigns aligned with business strategy.
  
• Prior experience in industrial/engineering sectors preferred.
  

Compensation

Competitive, commensurate with experience.