Head PR & Corporate Communication

Roles & Responsibilities

Strategic Planning and Implementation

o  Plan, develop, and implement PR strategies.

o  Research, write, and distribute press releases to targeted media.

o  Collate and analyze media coverage.

Social Understanding and Political Acumen

o  Ensure successful implementation of PR campaigns.

o  Coordinate with third-party vendors and agencies.

o  Manage content and maximize its use as a communication tool.

o  Implement and circulate newsletters across print, electronic, and social media.

Project Delivery

o  Understand projects’ needs and deliver PR activities effectively.

o  Research, develop, and implement PR campaigns for festivals.

Industry and Competitor Analysis

o  Map the movement of competitors and industry counterparts.

o  Develop strategic plans to increase awareness of the organization's operations.

Networking and Event Management

o  Meet and network with media personnel.

o  Report writing, event endorsement, organization of press conferences.

o  Plan and execute product launches and media roundtables.

Campaign Development and Execution

o  Develop and execute PR campaigns.

o  Understand all media channels (digital, mobile, print) and leverage them effectively.

o  Provide key insights and strategic recommendations for below-the-line (BTL) marketing.

Brand Campaigns

o  Create brand-inspired campaigns geared towards delivering impact in the BTL space.

o  Plan cross-platform integrated campaigns that deliver real results in the BTL space.

Education

Experience

• Should be very well connected with Global PR Agencies
• Should be interested to work in the Arts and culture space.
• Should be well networked and well read

Skills

• Exceptional communication skills.
• Proven track record in handling PR and communication functions.
• Expertise in planning and executing integrated campaigns across various media channels.