Head of Marketing

Position Title:

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Role Summary

The Head of Marketing is a strategic leader responsible for crafting and implementing a comprehensive marketing strategy to enhance brand awareness, student enrollment, and engagement. The role focuses on driving the institutions reputation as a premier education provider through innovative marketing campaigns and a deep understanding of the education sector.

Key Responsibilities

Strategic Planning and Leadership

• Develop and execute a robust marketing strategy aligned with organizational goals.
• Analyze market trends, competitor activities, and consumer behaviour to inform strategic decisions.
• Lead, mentor, and manage a team of marketing professionals to achieve departmental objectives.

Brand Management

• Strengthen the institution's brand identity across traditional and digital platforms.
• Ensure consistent messaging and adherence to branding guidelines in all communication materials.
• Drive thought leadership initiatives to position the institution as a leader in education.

Campaign Management

• Plan and implement multi-channel marketing campaigns for student recruitment and retention.
• Oversee content marketing strategies, including blogs, videos, webinars, and social media.
• Collaborate with academic and admissions teams to align marketing efforts with enrollment goals.

Digital Marketing

• Optimize the institution's digital presence through SEO, SEM, email marketing, and social media.
• Utilize analytics tools to measure campaign performance and improve ROI.
• Develop strategies for lead generation and nurturing through CRM tools and automation platforms.

Event Management

• Coordinate on-campus and virtual events, such as open houses, webinars, and workshops.
• Represent the institution at education fairs and conferences to expand its reach.

Stakeholder Engagement

• Work closely with internal stakeholders & external stake holders.
• Foster partnerships with schools, colleges, and industry professionals for outreach. Budget Management
• Develop and manage the marketing budget, ensuring cost-effective strategies and maximum ROI.
• Oversee vendor relationships and negotiate contracts for advertising, printing, and digital tools.

Qualifications and Experience

• Master's degree in Marketing, Business Administration, or a related field.
• Experience Minimum 10+ years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record in the education industry or related sectors (e.g., ed-tech).

Skills and Competencies

• Strong understanding of the education industry's dynamics and challenges.
• Expertise in digital marketing, analytics, and campaign management.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinking with the ability to translate insights into actionable plans.
• Proficiency in CRM and marketing automation tools.

Key Performance Indicators (KPIs)

• Growth in student enrollment and retention rates.
• Increased brand visibility and reputation metrics.
• ROI on marketing campaigns and lead generation efforts.
• Engagement levels on digital platforms and social media.
• Successful execution of events and partnerships.

This role demands a passionate marketing leader who thrives in a dynamic environment, is

data-driven, and has a deep commitment to advancing educational excellence.

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