Head of Marketing For a FMCG Leader

10 - 20 years

80 - 100 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Own end-to-end brand strategy, positioning, and category expansion plans.
  • Lead ATL, BTL & digital marketing campaigns to drive market penetration and brand recall.
  • Partner with sales, product, R&D and business leadership to launch and scale new products.
  • Leverage consumer insights, market research & competitive intelligence to shape brand strategy.
  • Build and manage agency, media, influencer & retail marketing partnerships.
  • Drive strong ROI and impact across advertising, trade promotions, and brand activations.
  • Lead a high-performing marketing team with a strong culture of innovation and execution.

Ideal Candidate Profile:

  • 10+ years of brand & marketing leadership experience in FMCG / Consumer Goods.
  • Proven success in building iconic brands and driving large-scale consumer campaigns.
  • Strong expertise in consumer insights, category growth and brand architecture.
  • Excellence in integrated marketing ATL, BTL, digital & retail visibility.
  • Strategic thinker with strong execution ownership & stakeholder leadership.
  • Creative mindset blended with analytical rigor and P&L sensitivity.

If you are passionate about building loved consumer brands and leading marketing that shapes culture, this leadership role is built for you.

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