Head of Marketing for a FMCG Leader

Key Responsibilities:

• Own end-to-end brand strategy, positioning, and category expansion plans.

• Lead ATL, BTL & digital marketing campaigns to drive market penetration and brand recall.

• Partner with sales, product, R&D and business leadership to launch and scale new products.

• Leverage consumer insights, market research & competitive intelligence to shape brand strategy.

• Build and manage agency, media, influencer & retail marketing partnerships.

• Drive strong ROI and impact across advertising, trade promotions, and brand activations.

• Lead a high-performing marketing team with a strong culture of innovation and execution.

Ideal Candidate Profile:

• 10+ years of brand & marketing leadership experience in FMCG / Consumer Goods.

• Proven success in building iconic brands and driving large-scale consumer campaigns.

• Strong expertise in consumer insights, category growth and brand architecture.

• Excellence in integrated marketing ATL, BTL, digital & retail visibility.

• Strategic thinker with strong execution ownership & stakeholder leadership.

• Creative mindset blended with analytical rigor and P&L sensitivity.

If you are passionate about building loved consumer brands and leading marketing that shapes culture, this leadership role is built for you.