Head of Marketing for a FMCG Leader

Key Responsibilities

• Own end-to-end brand strategy, positioning, and category expansion plans.
• Lead ATL, BTL digital marketing campaigns to drive market penetration and brand recall.
• Partner with sales, product, RD and business leadership to launch and scale new products.
• Leverage consumer insights, market research competitive intelligence to shape brand strategy.
• Build and manage agency, media, influencer retail marketing partnerships.
• Drive strong ROI and impact across advertising, trade promotions, and brand activations.
• Lead a high-performing marketing team with a strong culture of innovation and execution.
  

Ideal Candidate Profile

• 10+ years of brand marketing leadership experience in FMCG / Consumer Goods.
• Proven success in building iconic brands and driving large-scale consumer campaigns.
• Strong expertise in consumer insights, category growth and brand architecture.
• Excellence in integrated marketing ATL, BTL, digital retail visibility.
• Strategic thinker with strong execution ownership stakeholder leadership.
• Creative mindset blended with analytical rigor and PL sensitivity.