Head of Growth - Motilal Oswal

Job Description

About the Role As Performance & Growth Manager for Research360, youll own the customer acquisition, engagement and monetization roadmap for our flagship research platform. Youll blend data-driven performance marketing with growth experimentstesting new channels, optimizing funnels and personalizing touchpointsto help millions of DIY investors discover, engage with and subscribe to R360s in-depth stock reports and calls. What Youll Do Develop and execute end-to-end performance campaigns (SEM, display, social ads, affiliate) that hit CAC, LTV and ROI targets Define the growth funnelfrom awareness to activation to retentionand run experiments (A/B tests, landing-page variants, drip emails, push notifications) to improve conversion at each stage Build and optimize onboarding flows, trial-to-paid journeys and upsell paths using behavior-based triggers and personalized content recommendations Leverage analytics tools to track key metrics (CPL, CVR, churn rate, ARPU), diagnose funnel leaks and surface actionable insights for cross-functional teams Partner with product, design and content teams to launch features (e.g. watchlists, personalized dashboards) that drive engagement and reduce churn Scale referral and loyalty programs by designing incentives, tracking program performance and iterating on mechanics to maximize word-of-mouth growth Manage budgets, forecasting and vendor relationships to ensure efficient spend and clear reporting on campaign performance Who You Can Be A growth hacker with 35 years of hands-on experience in performance marketing for subscription or SaaS products A data-obsessed analyst who builds reports, cohorts and dashboards to turn raw data into optimized tactics An experimenter comfortable designing, running and interpreting A/B tests across web and mobile channels A product-minded marketer who collaborates with engineering and design to embed growth loops into the user experience A storyteller who crafts clear, persuasive copy for ads, landing pages and in-app messages A budget strategist who balances short-term ROI with long-term customer value