Head of Demand Generation - Strategy and growth

Redington is building a world-class Demand Generation Center in Chennai that will power OEM growth across India, Middle East & emerging markets.

strategy, digital acceleration, OEM engagement, and service expansion

business P&L of Demand Gen

• Build and scale the Demand Generation Center as a Redington Marketing as a Service (MaaS) offering.
• Own revenue targets from telemarketing, digital programs, and AI-enabled campaigns.
• Create service catalogues, pricing models, and OEM pitches for Data + Digital + Demand Gen services.
• Partner with Redington business units (TSG, SSG, Mobility, ESG, Apple, Microsoft, Cisco, AWS, etc.) to drive adoption.
  

• Design demand generation playbooks for different OEM categories.
• Develop new workflows for lead generation, nurture flows, partner scoring, and campaign ROI tracking.
• Implement AI agents to scale telecalling, customer engagement, and follow-ups.
• Convert the center into a Digital + Call + AI Hybrid capability.
  

• Oversee digital demand gen, including email automation, landing pages, SEO/SEM, paid campaigns, and social amplification.
• Lead the creative studio for campaign assets, videos, and storytelling content for OEMs and partners.
• Build standardized digital toolkits for SMB, enterprise, cloud, security, and device categories.
  

• Work closely with(Team Lead) and other supervisors on planning, performance metrics, calling quality, and customer experience.
• Coach team leads while

  not

  taking over their operational scope.
• Collaborate with Global Marketing COEs and Redington Online platforms for omni-channel integration.
  

• Develop dashboards for lead quality, KPIs, pipeline contribution, and conversion analytics.
• Set up AI and automation tools for efficiency, routing, scoring, and reporting.
• Drive a culture of data-backed decisions in all campaigns.
  

• Represent the Demand Gen center in OEM meetings and pitches.
• Build measurable, repeatable demand gen engines for each brand.
• Create case studies, quarterly reviews, and outcome stories.
  

• 812 years of experience in telemarketing ops, digital marketing, or revenue-oriented B2B demand generation.
• Experience with AI tools, marketing automation platforms, CRM systems, and digital campaign management.
• Proven success in scaling teams and managing cross-functional operations.
• Strong storytelling and stakeholder management capability.
  

• Strategic thinking & business acumen
• Digital-first mindset
• AI & automation readiness
• Cross-functional leadership
• Data-driven approach
• Customer/partner storytelling
• Ability to inspire and coach teams
• People manager