Head of Admissions

The Head of Admissions at Shrewsbury India leads and manages the entire admissions and enrolment process, ensuring alignment with the school's mission to nurture each pupil's potential, its holistic whole-person philosophy, and its rigorous British-based academic standards. This role drives enrolment growth and enhances the school's reputation in India and internationally, while providing prospective families with a premium, values-driven admissions experience in line with Shrewsbury's standards of excellence.

Role Description

Strategic Planning & Enrollment Growth

• Develop and implement an annual admissions strategy aligned with the school's long-term growth objectives.
• Conduct market analysis (local and international) to identify key target segments for student recruitment and growth opportunities.
• Work with the Senior Leadership Team to periodically review, update and improve admissions process, policies, and strategy.

Full Admissions Lifecycle Management

• Provide a welcoming, genuine, and premium parent admissions experience being the primary point of contact for prospective families, guiding them through enquiries, admissions criteria, testing, placement, and induction.
• Oversee the entire admissions process from initial enquiry through visit/tour coordination, applications, assessments, interviews, offer letters, enrolment and induction.
• Maintain accurate records of enquiries, applicants, enrollments, waitlists and withdrawals.

Marketing, Branding & Outreach

• Collaborate with the school's Marketing & Communications team to ensure that promotional materials such as the website, brochures, social media and outreach content reflect the school's values and unique offerings.
• Lead admissions-related outreach and recruitment initiatives: open days, school tours, recruiting events, presentations at feeder schools or community organizations and virtual discovery sessions for prospective families
• Build and maintain relationships with feeder schools, education consultants/agencies, and community partners to generate referrals and broaden the candidate pool.
• Team Leadership and Coordination
• Supervise and lead the admissions team: set clear responsibilities, provide training, ensure adherence to processes, and support them in delivering high-quality service to prospective families.
• Work closely with the Senior Leadership Team to coordinate admissions with academic planning, scholarships, and induction/orientation of new students.
• Analyze admissions data and metrics using the school's CRM HubSpot (inquiries, conversion rates, demographics, yield, retention) to inform strategy, improve processes, and meet recruitment/enrolment targets.

Qualifications

• Educational Background: A Bachelor's degree in Business
• Administration, Marketing, Education, or a related field is typically required. A Master's degree is advantageous.
• Language Proficiency: Fluency in English is essential. Proficiency in
• additional languages can be beneficial in a multicultural environment.

Experience

• Admissions Leadership: Minimum of 57 years of experience in admissions or related fields, with at least 4 years in a leadership role, preferably within an international or private school setting.
• International Exposure: Experience working in diverse cultural settings and understanding of international education systems.
• Team Management: Proven ability to lead and develop a high-performing admissions team.

Skills and Competencies

• Strong leadership, organizational, and project-management skills to oversee admissions strategy, team, and execution of events/processes.
• Excellent interpersonal, communication, and customer-service skills to liaise with prospective families, staff, agencies/consultants, and external partners.
• Data-analysis ability: comfort with managing the school's CRM (HubSpot), tracking applications/enrolments, analyzing trends, and reporting to leadership.
• Commitment to the school's mission, values, inclusivity and whole person education philosophy; ability to represent the school's culture with integrity and professionalism.

Personal Attributes

• Professionalism: Maintains a courteous and professional demeanor, serving as a positive representative of the school.
• Cultural Sensitivity: Demonstrates awareness and respect for diverse cultures within the school community.
• Adaptability: Flexible in handling varying tasks and able to adjust to the dynamic needs of a boarding school environment.
• Integrity: High ethical standards and commitment to confidentiality.
• Leadership: Proven ability to lead and motivate a team, fostering a collaborative work environment.