HEAD - Marketing

Role & responsibilities

The Head of Marketing will be responsible for driving patient flow, enhancing brand visibility, and achieving revenue growth for the Medical College & Hospital.

The role involves developing and executing marketing strategies across B2C, B2B, and D2C channels, ensuring consistent lead generation, conversions, and brand positioning.

The incumbent will also be accountable for achieving monthly targets, optimizing footfall growth, and building strong stakeholder relationships to strengthen the institutions market presence.

Design and implement strategies to ensure consistent patient inflow across all departments.

Monitor and analyze patient acquisition patterns to identify areas for improvement.

Collaborate with hospital operations to enhance patient experience and retention.

Develop and execute marketing campaigns for hospital services, specialty departments, and academic programs.

Drive B2C and B2B sales initiatives to meet defined monthly targets.

Partner with corporates, insurance companies, and referral networks for business development.

Build and strengthen the hospital and medical college brand through integrated marketing strategies.

Oversee digital marketing, PR, media relations, and community outreach programs.

Ensure consistent messaging across print, digital, and on-ground campaigns.

Drive lead generation through multiple channels (online campaigns, camps, referrals, outreach programs).

Achieve targeted conversion ratios across B2C, B2B, and D2C segments.

Implement CRM systems to track leads, conversions, and campaign ROI.

Month-on-Month (MOM) %

Establish clear targets for patient footfall, student admissions, and service enrollments.

Regularly present performance dashboards and insights to senior management.

Lead and mentor the Marketing & Business Development team.

Align cross-functional teams (doctors, academic staff, operations) for coordinated marketing efforts.

Build partnerships with schools, corporates, NGOs, and healthcare networks.

Key Performance Indicators (KPIs)

• Patient inflow growth across departments.
  
• Achievement of monthly targets (B2C, B2B, D2C).
  
• Number of qualified leads generated and conversion ratio.
  
• Footfall growth per SPOC (MOM %).
  
• Brand visibility and digital engagement metrics.
  
• Revenue growth contribution from marketing initiatives.