Head- Marketing (IT Services/ SaaS Marketing)- Noida

Core Responsibilities

Brand Strategy & Market Positioning

• Define and articulate the Tekmindz brand story, value proposition, tone, and personality tailored for IT services & AI-led product engineering.
• Identify brand differentiators, especially in eMobility, GenAI, EnergyTech, and custom software solutions.
• Create consistent branding assets including messaging guidelines, taglines, logos, and visual frameworks.

Audience Understanding & ICP Development

• Conduct deep customer research to segment Ideal Customer Profiles (ICPs) across regions:
• US & Europe: Tech startups, product-led companies, healthcare, EV ecosystem players.
• Middle East & India: Digital transformation clients, government, mid-sized enterprises.
• Identify pain points, decision-makers, buying cycles, and regional nuances.

AI-Powered Demand Generation

• Create and execute lead generation campaigns using:

• LinkedIn outbound

  + InMail drip sequences

• AI-powered email campaigns

  using tools like Smartwriter, Instantly.ai, Lavender

• Telemarketing scripts

  aligned with buyer personas
• Deploy

  intent-based prospecting

  tools like Apollo, ZoomInfo, or Clay for high-conversion targeting.

Website Revamp & Digital Footprint

• Audit and revamp www.tekmindz.com with high-converting messaging, case studies, video testimonials, and SEO content.
• Implement web analytics, heatmaps, and lead-capture automation.
• Launch multilingual landing pages for key geographies.

Content & Collateral Development

• Create and maintain a repository of:
• Sales decks (tailored per industry)
• Company credentials + one-pagers
• Vertical-specific brochures
• Case studies, whitepapers, and explainer videos
• Enable sales team with plug-and-play outreach assets.

Marketing Automation & Funnel Management

• Set up CRM-integrated marketing automation (e.g., HubSpot, Zoho, or Freshmarketer)
• Manage entire top-of-funnel (TOFU) to bottom-of-funnel (BOFU) visibility.
• Use AI to personalize engagement journeys and retarget leads.

Thought Leadership & Authority Building

• Position Tekmindz leaders as trusted advisors through:
• Ghostwritten LinkedIn posts
• Guest blogs on partner sites
• Speaking slots in industry webinars, expos, AI summits