Head Marketing And Business Development

Brand Development & Management

• Build and maintain a consistent, positive brand image for the hospital across all communication channels.
• Develop branding materials such as brochures, signage, videos, doctor profiles, and patient education materials.
• Ensure brand guidelines are followed in all marketing and communication efforts.
• Plan and manage hospital participation in local events, health camps, and corporate tie-ups to increase visibility.

Corporate & Institutional Partnerships

• Identify and establish partnerships with corporates, insurance companies, PSUs, and government agencies for healthcare programs, employee wellness plans, and annual health check-ups.
• Build and maintain strong relationships with HR and administration departments of partner organisations.
• Develop customised healthcare packages and presentations tailored to corporate client needs.
• Track and report performance of corporate accounts, ensuring service excellence and client satisfaction.

Business Development & Growth Initiatives

• Plan and execute outreach programs, health camps, and wellness seminars in corporate offices and industrial zones.
• Collaborate with medical and operations teams to ensure seamless execution of B2B and B2C programs.
• Contribute to revenue growth through strategic marketing and lead-generation initiatives.
• Prepare business proposals, MoUs, and marketing presentations for prospective partners.

Public Relations & Brand Communication

• Coordinate with media houses, PR agencies, and influencers for brand coverage and awareness.
• Manage internal communications to promote brand culture among hospital staff.
• Support leadership in developing thought leadership initiatives, such as conferences, webinars, and media interactions.

Key Skills & Competencies

• Strong understanding of hospital or healthcare marketing and B2B partnership models.
• Excellent communication, negotiation, and relationship management skills.
• Strategic thinker with creative problem-solving abilities.
• Proficiency in digital marketing, CRM tools, and data analytics.
• Strong project management and coordination skills.

Key Performance Indicators (KPIs)

• Growth in corporate tie-ups and partnerships.
• Increase in revenue from corporate clients and health check-up programs.
• Brand visibility and engagement across marketing channels.
• ROI on marketing campaigns and outreach initiatives.
• Client satisfaction and retention rate