Head-Innovation and Strategy (Marketing)

We are seeking a forward-thinking and insight-driven professional to lead Innovation and Strategy within a core skincare category of our growing Direct-to-Consumer (D2C) brand.This strategic position will be instrumental in identifying new opportunities, crafting future-facing product concepts, and overseeing end-to-end development from ideation to launch.You will be responsible for building and managing a robust innovation pipeline that aligns with our brand vision, resonates with our digitally native audience, and fuels sustained growth. This is a high-impact role that requires a unique blend of strategic mind, consumer insights, and concepts like none other.

Key Responsibilities:

• Define and drive a long-term strategic vision for product innovation in the company.
• Identify market gaps and opportunities through consumer insights, competitive benchmarking, trend forecasting, and market analysis.
• Develop a 1236-month innovation pipeline aligned with brand goals and commercial targets.
• Lead the end-to-end development of new product concepts from ideation, variation, and formulation briefing to testing and pre-launch planning.
• Collaborate closely with R&D, packaging, regulatory, and operations to ensure timely and compliant product development.
• Monitor post-launch performance, consumer feedback, and category evolution to refine innovative efforts.
• Recommend adjustments to strategy based on data, insights, and emerging trends.

Required qualifications and skills:

• Minimum of 7-10 years of experience in product innovation, category strategy specifically within a D2C skincare, beauty, or wellness brand.
• Proven track record of leading new product initiatives from concept to commercialization.
• Strong understanding of the D2C ecosystem, ecommerce user behavior, and digital marketing collaboration.